Nadao Bangkok
 | |
Native name | บริษัทนาดาว บางกอก จำกัด |
|---|---|
| Type | Subsidiary |
| Industry |
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| Founded | September 9, 2009 in Bangkok, Thailand |
| Founder | Songyos Sugmakanan |
| Headquarters | 92/14 Soi Sukhumvit Road 31, Khlong Tan Nuea, Watthana District, , |
Key people |
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| Products | Media, film, television, mass media |
| Owners |
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Nadao Bangkok Co., Ltd. (Thai: นาดาว บางกอก) is a Thai media company. It does business in artist management and film, television and music production. It is a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy), and is also held by Songyos Sugmakanan, one of GDH's regular directors, who serves as the company's CEO.
The company was established in 2009 under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and has since regularly produced content for television and streaming services. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella.
As of 1 January 2022, the company had 28 actors signed under its label. Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.
History[]
Nadao Bangkok Co., Ltd. was registered on September 9, 2009.[1] The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.[2]
During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones's success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.[2]
As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, its staff had grown to fifty, up from eight during the creation of Hormones.[2]
The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, "Rak Tid Siren" (รักติดไซเรน, "My Ambulance"), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year.[3] Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.[4]
Operations[]
Nadao Bangkok is 40% owned by Songyos, who serves as its CEO, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 20% by others (as of 2020).[5] Its board of directors include (CEO of GDH's majority owner GMM Grammy), Jina Osothsilp (CEO of GDH), Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager). The company has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Ton Nuea Subdistrict, Watthana District, Bangkok.[1]
Nadao does business in three main areas: artist management, production, and music. The company generated a revenue of 370 million baht in 2019.[4] Of this, 60–70 percent comes from its artist management business, and the rest from production. (The music unit has not yet become profitable, as of October 2020.) However, its production business yields higher profit margins of 20–30 percent, while artist management yields 8–15 percent.[2]
With Songyos and his team's background in film, Nadao regularly employs filmmaking techniques in its creative process rather than those typical of traditional television productions. This has resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limit the company's capacity, though Songyos insists on maintaining quality as a distinctive feature of their output.[2]
Actors[]
As of 1 January 2022, the company had 28 actors signed under its label.[6][7] Most are young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.[4]
Current[]
Senior
- Sunny Suwanmethanont (Sunny)
- Chantavit Dhanasevi (Ter)
- (Per)
First Gen
- Gunn Junhavat (Gunn)
- (Top)
- Thanapob Leeratanakajorn (Tor)
- Kemisara Paladesh (Belle)
- Oabnithi Wiwattanawarang (Oab)
- (Tou)
- (Ton)
Next Gen
- Thiti Mahayotaruk (Bank)
- Wongravee Nateetorn (Sky)
- Narikun Ketprapakorn (Frung)
- (Pea)
- (Omp)
- (Praew)
- (JJ)
- (Rolex)
New Gen
- Chonlathorn Kongyingyong (Captain)
- Paris Intarakomalyasut (Ice)
- (Pond)
- Putthipong Assaratanakul (Billkin)
- Krit Amnuaydechkorn (PP)
- (Junior)
- (Mai-Ake)
- (Ryu)
- (Nana)
- (Khunpol)
Former[]
Senior
- (Peak)
- (Vaan)
First Gen
- Pachara Chirathivat (Peach)
- Ungsumalynn Sirapatsakmetha (Pattie)
- Chutavuth Pattarakampol (March)
- Sutatta Udomsilp (PunPun)
- (Kao)
- (Michael)
- Sananthachat Thanapatpisal (Fon)
- (Ud)
Next Gen
- Chanon Santinatornkul (Non)
- Teeradon Supapunpinyo (James)
- (Pepo)
- Teetatch Ratanasritai (Kaopun)
- (Babymild)
- (Cook)
- (Claudine)
- Nichaphat Chatchaipholrat (Pearwah)
- (Pat)
- Krissanapoom Pibulsonggram (JJ)
- Kanyawee Songmuang (Thanaerng)
New Gen
- (Jade)
Works[]
Television series[]
| Year | Title | Cast | Director(s) | Original broadcast date | Original network | Production company |
|---|---|---|---|---|---|---|
| 2013 | Hormones: The Series | Songyos Sugmakanan | May 18 – August 17, 2013 | One31 | GTH | |
| 2014 | Hormones: The Series Season 2 | Kriangkrai Vachiratamporn | July 12 – October 18, 2014 |
|
| |
| 2015 | Stay: Saga...Love Always |
|
Songyos Sugmakanan | February 21 – March 14, 2015 | Line TV | GTH |
| Hormones 3: The Final Season | Kriangkrai Vachiratamporn | September 19 – December 19, 2015 |
|
| ||
| 2016 | Yoo Tee Rao |
|
Songyos Sugmakanan | March 26 – April 30, 2016 | Line TV | Line Thailand |
| I Hate You, I Love You |
|
Songyos Sugmakanan | September 24, 2016 – January 14, 2017 | |||
| 2017 | Project S: Spike! |
|
Pitchaya Jarusboonpracha | May 20, 2017 – January 27, 2018 | GMM 25 |
|
| Project S: Side by Side |
|
Naruebet Kuno | ||||
| Project S: S.O.S |
|
Pat Boonnitipat | ||||
| Project S: Shoot! I Love You |
|
Tanida Hantaweewatana | ||||
| 2018 | In Family We Trust | Songyos Sugmakanan | September 14 – November 10, 2018 | One31 |
| |
| 2019 | Great Men Academy |
|
February 6 – March 27, 2019 | Line TV | LINE Thailand | |
| My Ambulance |
|
Naruebet Kuno | September 6 – October 26, 2019 | One31 | The One Enterprise | |
| 2020 | I Told Sunset About You |
|
Naruebet Kuno | October 22 – November 19, 2020 | Line TV | Line Thailand |
| 2021 | Blackout |
|
|
February 1 – March 3, 2021 | AIS Play |
|
| I Promised You the Moon |
|
Tossaphon Riantong | May 27 – June 24, 2021 | Line TV | Line Thailand |
Films[]
| Year | Title | Cast | Director(s) | Release date | Production company |
|---|---|---|---|---|---|
| 2011 | The Billionaire | Pachara Chirathivat | Songyos Sugmakanan | October 20, 2011 | GTH |
| 2021 | W (working title) | TBA | Kriangkrai Vachiratamporn | TBA | Jor Kwang Films Nadao Bangkok |
Short films[]
| Year | Title | Cast | Director(s) | Production company |
|---|---|---|---|---|
| 2011 | Confident That More Than a Million Thais Hate Methawi | Jarinporn Joonkiat | Nawapol Thamrongrattanarit | Mind Artworks |
| 2016 | Sanctuary | BamBam Thanapob Leeratanakajorn Thiti Mahayotaruk Teeradon Supapunpinyo Park Jin-young Mark Tuan |
Songyos Sugmakanan | 4NOLOGUE |
Nadao Music[]
| Year | Title | Artist(s) | Release date |
|---|---|---|---|
| 2019 | Rak Tit Siren (My Ambulance) | PARIS & PEARWAH | August 14, 2019 |
| Love Message | Sunny Suwanmethanont & Sky Wongravee | September 8, 2019 | |
| Tok Lum Rak (Heartbeat) | Mai Davika | October 2, 2019 | |
| Mai Penrai Rok (It's O.K.) | Thanaerng Kanyawee | October 5, 2019 | |
| You Are My Everything | Billkin | October 12, 2019 | |
| Rak Tit Siren (My Ambulance) (Midnight Version) | PARIS | October 18, 2019 | |
| 2020 | Didi (UNEXPECTED) | JAYLERR & PARIS | February 7, 2020[8] |
| Hom Thoe (Scent of Love) | PARIS feat. Jarinporn Joonkiat | March 5, 2020 | |
| Kot Nai Chai (Hug in the Heart) | Billkin feat. JAYLERR | April 23, 2020[9] | |
| Loh-maa Mai Chai Bplaa (A Dolphin isn't a Fish) | NaNa | July 15, 2020 | |
| คุยไปก่อน (Take Your Time) | CAPTAIN | August 13, 2020 | |
| Very Very Sorry | JAYLERR | September 9, 2020 | |
| กีดกัน (Skyline) - I Told Sunset About You OST | Billkin | September 30, 2020 | |
| เจอกันก็พัง ห่างกันก็ร้าย | PEARWAH | October 27, 2020 | |
| แปลไม่ออก (Can't Translate) - I Told Sunset About You OST | Billkin | October 29, 2020 | |
| หรูเหอ 如何 (Skyline) - I Told Sunset About You OST | PP | November 5, 2020 | |
| ระเบียง (Balcony) | JAYLERR | November 10, 2020 | |
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | Billkin | November 19, 2020 | |
| โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST | PP | November 19, 2020 | |
| ใจมันรู้สึก (NUDE) | JAYLERR X PARIS | December 9, 2020 | |
| 2021 | มันดีเลย (It's So Good) | เป๊ก ผลิตโชค X PEARWAH X Billkin X PP | January 16, 2021 |
| นาทีนี้ (Let's Love) | PARIS | March 11, 2021 | |
| รู้งี้เป็นแฟนกันตั้งนานแล้ว (Safe Zone) | Billkin X PP | April 29, 2021 | |
| อยากเริ่มต้นใหม่กับคนเดิม | JAYLERR X Ice Paris | May 25, 2021 | |
| ห่มผ้า (Hold Me Tight) - I Told Sunset About You Part 2 OST | PP | May 28, 2021 | |
| ร (W8) | JAYLERR X Ice Paris | June 1, 2021 | |
| คนไกล | JAYLERR X Ice Paris | June 8, 2021 | |
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | PP | June 15, 2021 | |
| ฝืน | JAYLERR X Ice Paris | June 15, 2021 | |
| หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST | Billkin | June 18, 2021 | |
| ทะเลสีดำ (Black Sea) - I Told Sunset About You Part 2 OST | Billkin X PP | June 20, 2021 | |
| ไม่ปล่อยมือ (Coming of Age) - I Told Sunset About You Part 2 OST | Billkin X PP | June 25, 2021 | |
| เมื่อวานก็นานไป (Feels Like a Year) | JAYLERR X Ice Paris | July 15, 2021 | |
| It's Okay Not To Be Alright | PP | August 13, 2021 | |
| I ไม่ O (IXO) | Billkin | September 9, 2021 | |
| เก็บไว้ตลอดไป (Once & Forever) | Billkin | October 7, 2021 | |
| รอยยิ้มไกลไกล (Smile In The Sky) | Ice Paris | November 11, 2021 |
Television programs[]
| Year | Title | Broadcast date | Broadcast time & Channel |
|---|---|---|---|
| 2011 | Hang Over Thailand | February 12 – March 17, 2011 | every Thursday at 8:00 am on YouTube channel of Travel Channel Thailand |
| 2015 | Frozen Hormones | June 21 – September 13, 2015 | every Sunday at 10:30 am on One 31 |
| Hang Over Thailand | September 20 – October 11, 2015 | every Sunday at 10:00 am on One31 / 12:00 pm on LINE TV | |
| 2016 | Hang Over Thailand | April 24 – December 25, 2016 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV |
| 2017–2018 | Game of Teens | February 5, 2017 – February 18, 2018 | every Sunday at 11:00 am on GMM 25 / 13:00 pm on LINE TV |
| 2021 | Hang Over Thailand | January 9 – February 6, 2021 | every Saturday at 10:30 am on YouTube channel of Nadao Bangkok |
References[]
- ^ a b "2.5 พันล.!รายได้ปี'60 3 ผู้ผลิต'เลือดข้นคนจาง' ก่อน #ใครฆ่าประเสริฐ ติดลมบน?". Isranews Agency (in th-th). October 7, 2018. Retrieved November 9, 2020.
{{cite news}}: CS1 maint: unrecognized language (link) - ^ a b c d e Arty Siriluck (October 16, 2020). "เปิดเส้นทาง 11 ปี "นาดาวบางกอก" จากกำไร 26,000 บาท สู่โปรดักชั่นมือทองของ GDH". Positioning Magazine (in Thai). Retrieved November 9, 2020.
"คุยกับ 'ย้ง ทรงยศ' จากผู้กำกับสู่ผู้บริหาร และการเดินทางกว่า 11 ปีของนาดาวบางกอก". Marketeer Online (in Thai). October 12, 2020. Retrieved November 9, 2020. - ^ Bunnag, Tatat; Chaiyong, Suwitcha (December 30, 2019). "The sounds of 2019". Bangkok Post. Retrieved November 9, 2020.
- ^ a b c เบ็ญจวรรณ รัตนวิจิตร (February 5, 2020). "เปิดอาณาจักร GDH-นาดาว ส่งความสุขทุกคน ทุกแพลตฟอร์ม". Forbes Thailand (in Thai). Retrieved November 9, 2020.
Arty Siriluck (January 31, 2020). "GDH ครองตลาดหนังไทย รายได้ 471 ล้าน เปิดกลยุทธ์ 2020 ลุยหนัง-ซีรีส์-ปั้นศิลปินใหม่". Positioning Magazine (in Thai). Retrieved November 9, 2020.
"ความท้าทาย "GDH - นาดาว" สร้างโมเดลธุรกิจโตอย่างยั่งยืน ต้องเป็นมากกว่าผู้ผลิตหนัง-ซีรีส์-ดูแลศิลปิน". Marketing Oops! (in Thai). February 2, 2020. Retrieved November 9, 2020. - ^ "จะไปเป็นดาว". Thairath (in Thai). September 1, 2020. Retrieved December 4, 2020.
- ^ Nadao Bangkok. "Update Profile นักแสดงนาดาว บางกอก". Facebook. Retrieved June 12, 2021.
- ^ Nadao Bangkok. "ประกาศชี้แจง เรื่องการหมดสัญญา". Facebook. Retrieved August 4, 2021.
- ^ https://nineentertain.mcot.net/view/5e3e5c99e3f8e40af9418b9b
- ^ https://www.khaosod.co.th/entertainment/news_3990737
External links[]
- Nadao Bangkok on Facebook
- Nadao Bangkok on Instagram
- Nadao Bangkok on Twitter
- Nadao Bangkok's channel on YouTube
| |
| Key figures |
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| GMM Music |
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| The One Enterprise |
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| GDH 559 |
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| Other businesses |
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- Nadao Bangkok
- Mass media companies of Thailand
- GDH 559
- GMM Grammy