National Fruits & Veggies Month

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National Fruits & Veggies Month
GenreCampaign
Date(s)September
FrequencyAnnually
CountryUnited States
ActivityEducate about the health benefits of eating fruits and vegetables and celebrate in song and culture how they are grown, distributed, and consumed
SponsorProduce for Better Health Foundation

National Fruits & Veggies Month is a national observance and awareness campaign held in the United States during the month of September to educate about the health benefits of eating fruits and vegetables and to celebrate in song and culture how they are grown, distributed, and consumed.[1] The awareness campaign consists of outreach to grocery stores and retailers and to schools and public organizations, outreach to nutritionists and other health professionals, weekly online contests with prizes, social media campaigns and logowear, and other special events during September to celebrate National Fruits & Veggies Month and inspire people to regularly consume fruits and vegetables and to create a more balanced lifestyle.[2][3] The Take the Have A Plant pledge is to "add one more fruit or vegetable to your routine, everyday this month."[4] The year-long campaign surrounding 'Have a Plant' has monthly educational themes to be implemented by their Fruit and Vegetable Ambassadors in Action (FVAA) network.[5]

The event is sponsored by the Produce for Better Health Foundation (PBH) as part of the PBH Have A Plant Movement, which "Aims to Transform the Way Millennials and Gen Z Approach Fruits and Vegetables, to Change Behaviors and Boost Consumption" (according to its website).[2] The PBH Have A Plant consumer movement replaces their previous Fruits & Veggies-More Matters public education program.[6] The 2019 NFVM theme is "Have A Plant – Food Rooted In A Better Mood" and is supported with printed and downloadable literature.

National Nutrition Month follows six months later in March of each year.

Annual NFVM themes[]

  • 2019 - "Have A Plant – Food Rooted In A Better Mood"
  • 2020 - Have A Plant Nation[7][8]

References[]

  1. ^ "Produce for Better Health Foundation retools message". www.supermarketperimeter.com.
  2. ^ a b Newswire, MultiVu-PR. "Produce For Better Health Foundation Unveils Innovative Consumer Movement To Promote Fruits And Vegetables For Happier And Healthier Lives". Multivu.
  3. ^ Foundation, Produce for Better Health (August 28, 2019). "PBH Claims September as National Fruits and Veggies Month".
  4. ^ "I Made the Have A Plant™ Pledge".
  5. ^ "Fruit and Vegetable Ambassadors in Action".
  6. ^ "PBH reveals new consumer marketing message: Have a Plant". Produce Retailer.
  7. ^ [Toulouse K. PBH reveals National Fruits & Veggies Month promotion plans. August 24, 2020 - General News. Blue Book Services]
  8. ^ Web archive for the have a plant page announcing their 2020 National Fruits & Veggies Month theme

External links[]

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