Native Design

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Native Design Ltd.
TypeIndependent
FoundedSeptember 1997 (1997-09) in London, England
HeadquartersLondon and San Francisco
Area served
Worldwide
Key people
Morten Villiers Warren, Founder and CEO Marcus Hoggarth, President and CCO
ServicesResearch and Analysis

Business and Innovation Strategy
Industrial Design
Product Design
Digital UX/UI
Service Design
Packaging Design
Technology Strategy
Prototyping
Engineering

Internal Communications
Number of employees
80

Native Design is an independent full-service design innovation firm of 80 employees with studios in London and San Francisco. Native has been awarded for developing innovative products and services across multiple industries for clients including ABinBev, Audi, Bang & Olufsen, Baxter, BBC, Bentley, Bowers & Wilkins, Canal Plus, Coloplast, Ford, Glue, HP, Illumina, Microsoft, Nespresso, Novo Nordisk, Pernod Ricard, SFR, Santander and Veon. In 2021, Native spun out IoT consumer smart home technology company, Zuma Array.[1]

History[]

Founded in 1997 by industrial designer Morten Villiers Warren, Native expanded its services beyond industrial design and engineering into "digital experience, technology, and strategy". It now offers a full-service innovation practice from research through to technology development and manufacturing for clients across industries including automotive, consumer electronics, telecommunications, computing, biotechnology, FMCG and Internet of things.[2]

Work and Awards[]

Automotive

Native's 8 year relationship with Audi and Bentley was most notable in developing an HMI for the Audi A8, launched in the A6 model before being deployed across the entire Audi range. The interface begun a new digital generation for Audi and was then redesigned for Bentley's Mulsanne luxury saloon.

Ford Motor Company begun working with Native in 2016 to build the Autonomous Vehicle Simulator (AVS).[3] The AVS was a demonstration platform that reimagined transportation choice and business models beyond the SUV. The work generated hundreds of new patents for Ford and was honoured the International Design Excellence Gold Award.[4]

Consumer Electronics

The firm's work with Bowers & Wilkins over 25 years gave rise to industry awards including Red Dot, IDSA[5] and D&AD Silver Pencils for the B&W Ovale 1993,[6] B&W XT 2006,[7] Pressure Vessel Subwoofer 2005,[8] bent wood laminated B&W Nautilus 800, 803, 805 Series 1, 2 & 3[9] used in Abbey Road Studios, P3, P5 & P7 Headphones[10] and the Zeppelin.[11] The work has been credited with inspiring the 21st century's contemporary shape and iconic sleek aesthetic in audio technology.

Partnership between Native and TomTom created a unified line-up across the company's range. The work was awarded IDEA Gold in 2009[12] and Design Awards in 2009, 2011, 2014 and 2016.[13]

Telecommunications

In 2012 the world's third largest broadcasting corporation, BBC, worked with Native to redesign their multi-platform (phone, tablet, notebook, and PC formats) multi-modal main website user experience and homepage.

SFR hired Native to build a multichannel digital & physical ecosystem. Called "Select & Connect,"[14] the core concept centered around a modular plug-and-play set-top box. As new modules were added, relevant services and home automation systems, across all devices, activated to provide a completely cohesive user experience.

Launched in 10 markets in 2017, VEON worked with Native to release a range of world-firsts in digital top-ups, integrated services and bespoke entertainment integration for over 250 million users across Russia, Kazakhstan, Italy and Pakistan.

Computing

Native began a partnership with Compaq Computers in 2000 which was later acquired by HP. Native was responsible for innovations including Q Control TV UX, HP Halo Telepresence UX,[15] and the world's first internet connected printer in 2013 after CEO Meg Whitman called for design unification across the business. Since then, Native and HP's design team, led by Stacy Wolff, have collaborated on several products, including Spectre x360 and Omen.

Biotechnology

Coloplast employed Native in 2010 to create the "Design DNA"[16] to restore dignity and alleviate daily hardships of patients with stoma conditions. "Design DNA" was awarded the Gold Lion at the Cannes Lions Festival of Creativity and IDEA's Gold and Best in Show awards, making Native the first British design firm to win both. Forbes named Coloplast 3rd in the "Top 25 Most Innovative Companies of 2016"[17] after the firm outsold its competitors 4-to-1 and experienced a 400% share price increase.

Native worked with next-generation sequencing company, Illumina, to redesign the visual language for their equipment, data reporting and supporting literature. Native developed the design and engineering of the NextGen2000[18] and additionally redesigned the packaging of Illumina's consumables.

Fast Moving Consumer Goods

At the 2017 Consumer Electronics Show in Las Vegas, Native and Pernod Ricard launched a digitally connected cocktail maker, the Postable OPN,[19] designed as a direct-to-customer experience for Pernod Ricard's spirits brand made with sustainability and a circular economy in mind.

Internet of Things

Asked to create the next generation of locks, Native reinterpreted Glue Home's physical and digital offerings with the "Glue Kit."[20] Inclusive of a smart locking system and internal wifi hub, users could lock and unlock their devices from anywhere in the world. Native was then tasked to extend the innovation to their website with a full redesign.

In 2021, Native launched its own IoT consumer technology venture, Zuma Array.[21] The company launched with the Lumisonic, described by the company as "a light and sound product transforming the way audio is experienced in the home."[22]

Services[]

References[]

  1. ^ "Home". Zuma. Retrieved 2021-08-10.
  2. ^ Design, Native. "Native | Capabilities". Native Design. Retrieved 2021-08-06.
  3. ^ "The Definitive Autonomous Car Experience". Industrial Designers Society of America - IDSA. 2018-07-30. Retrieved 2021-08-09.
  4. ^ "The Definitive Autonomous Car Experience". Industrial Designers Society of America - IDSA. 2018-07-30. Retrieved 2021-08-09.
  5. ^ "Awards". Industrial Designers Society of America - IDSA. Retrieved 2021-08-10.
  6. ^ "Solid Ovale Speakers | B&W Louspeakers Limited | D&AD Awards 1993 Pencil Winner | Home | D&AD". www.dandad.org. Retrieved 2021-08-10.
  7. ^ "B&W XT Series Home Theater Speaker System". Sound & Vision. 2006-05-03. Retrieved 2021-08-10.
  8. ^ May 2005, tech co uk staff 31 (2005-05-31). "B&W PV1 review". TechRadar. Retrieved 2021-08-10.
  9. ^ "Bowers & Wilkins 800 Series Home Audio Speakers". www.bowerswilkins.com. Retrieved 2021-08-10.
  10. ^ "Bowers & Wilkins P3 vs Bowers & Wilkins P7: What is the difference?". VERSUS. Retrieved 2021-08-10.
  11. ^ "Zeppelin Brochure" (PDF).
  12. ^ "IDEA Gallery". Industrial Designers Society of America - IDSA. Retrieved 2021-08-10.
  13. ^ "/". International Design Awards™. Retrieved 2021-08-10.
  14. ^ Design, Native. "Native | SFR". Native Design. Retrieved 2021-08-10.
  15. ^ "HP Halo Telepresence Solutions" (PDF).
  16. ^ "Coloplast Design DNA by Native". Agency Spotter. Retrieved 2021-08-11.
  17. ^ Releases, Forbes Press. "Forbes Releases Sixth Annual List Of The World's Most Innovative Companies". Forbes. Retrieved 2021-08-11.
  18. ^ "Illumina | Sequencing and array-based solutions for genetic research". www.illumina.com. Retrieved 2021-08-11.
  19. ^ says, Josh Miller. "Pernod to launch 'connected cocktail library'". Retrieved 2021-08-11.
  20. ^ "Glue Home - The Digital Smart Lock For Your Front Door". en.gluehome.com. Retrieved 2021-08-11.
  21. ^ "Home". Zuma. Retrieved 2021-08-11.
  22. ^ "Zuma Lumisonic". Zuma. Retrieved 2021-08-11.
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