Natural Intelligence
Natural Intelligence is an Israeli internet company that operates comparison websites such as top10.com and bestmoney.com and works in the space of intent marketing.[1] The company specializes in user acquisition, especially via paid search, and has comparison listings in a variety of topics in fields such as personal finance, business solutions and consumer services.
The company was bootstrapped in 2009 by Nir Greenberg who still owns 100% of the company stock. Natural Intelligence has 300 employees and reported over 300 million dollar in revenue in 2020.[2] The company acquired the Israeli start-up Cappsool in March 2017.[citation needed] In late 2018, Natural Intelligence opened its first US office in Atlanta.[3] In 2019 they acquired British company Tipstrr for an undisclosed fee.[4] According to a research performed by Natural Intelligence in 2018 for the Mortgage Industry, search volume for mortgage non-branded terms has risen by more than 200 percent, while search volume of mortgage branded terms decreased by more than 60 percent.[5][6]
The company is known for its commitment for the LGBT community in Israel and offers 50,000 shekels to any LGBT employee who undergoes a surrogacy procedure outside of Israel.[7] The company's Chief People Officer, Neta Feller, was recognized as a top 50 Ally Executive for 2018 by the Financial Times.[8]
In October 2018, Natural Intelligence was ranked by Dun & Bradstreet as one of the best tech companies to work for in Israel.[9]
In March 2019, Natural Intelligence acquired , an online sports betting projection tool developing company and started its operations in all US states where sports betting got legalized including New Jersey.[10][11]
Natural Intelligence is based in Totzeret HaAretz Tower 1 in Tel Aviv, Israel.[12]
References[]
- ^ Shemer, Nadav (21 May 2019). "What One User Taught Natural Intelligence About the Importance of Customer Interaction".
{{cite web}}
: CS1 maint: url-status (link) - ^ "The Israeli company that got to 200 million dollar in revenue - without raising a shekel". The Marker. 30 April 2018.
- ^ "The Search For Consumers Without Brand Loyalty". MediaPost. 15 November 2018.
- ^ "Natural Intelligence acquires sports tipster platform Tipstrr". iGaming Business. 10 December 2019.
- ^ "Converting Low Brand Allegiance Customers When They're Ready to POP". MarTech Advisor. 14 December 2018.
- ^ "Be Bold to Capture Untapped Leads". Scotsman Guide. February 2019.
- ^ "Israel-wide Strike Slated as Tech Firms Protest anti-LGBT Legislation". Haaretz. 19 July 2018.
- ^ "50 Ally Executives 2018". Financial Times.
- ^ "Microsoft Overtakes Intel in Annual Ranking of Best Tech Companies to Work for in Israel". Calcalist.
- ^ "Natural Intelligence enters US with sports betting comparison site acquisition". Gaming Intelligence. March 20, 2019. Retrieved March 5, 2020.
- ^ "Natural Intelligence acquires Sidelines". iGaming Business. March 14, 2019. Retrieved March 5, 2020.
- ^ Levi, Dotan (June 5, 2018). "נטורל אינטליג'נס תשכור שלוש קומות במגדל ToHa" [Natural Intelligence Will Rent Three Floors in ToHa Tower]. Calcalist (in Hebrew). Retrieved December 7, 2019.
External links[]
- Online companies of Israel
- Israeli companies established in 2009