Netto Marken-Discount

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Netto Marken-Discount in North Rhine-Westphalia

Netto Marken-Discount (also known as just Netto, formerly Plus) is a German discount supermarket chain. It is owned by the German supermarket cooperative Edeka Group, and operates mostly in the south and west of Germany. The first store was opened in 1984 and the chain is expanding aggressively, with its 1000th store opening in 2004 and its 4000th in 2009.[1]

In 2009 the Edeka Group completed acquisition of the Plus supermarket chain, converting the Plus supermarket locations into Netto supermarkets.[2][3]

The Netto Marken-Discount retail concept is to offer well-known brands at low prices, which contrasts with the strategy of competitors Aldi and Lidl who mainly offer products badged under brand names they have created.

The chain is unrelated to the Danish Netto chain, which has operations in several German states, or the French-owned Netto discount store that uses the same logo. However Edeka owned 25% of a joint venture with the Danish Netto, which was sold in 2012.[4]

References[]

  1. ^ "Number of Netto Marken-Discount stores in Germany from 2007 to 2018". Statista. Retrieved 10 October 2019.{{cite web}}: CS1 maint: url-status (link)
  2. ^ "Edeka and Tengelmann Plan to Create Supermarket Giant". Deutsche Welle. 16 November 2007. Retrieved 10 October 2019.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "GERMANY: Edeka plans Netto expansion". just-good.com. 28 April 2011. Retrieved 10 October 2019.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Talk with Dansk Supermarked CEO Jensen". German Retail Blog. 22 June 2007. Retrieved 10 October 2019.{{cite web}}: CS1 maint: url-status (link)

External links[]


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