New Holland Brewing Company

New Holland Brewing Company
	For Gezellig Times
Location	Holland, Michigan
Opened	1996
Annual production volume	ca. 47,000 US beer barrels (55,000 hL) (2019)
Owned by	Brett VanderKamp
Active beers
Name	Type
Tangerine Space Machine	India Pale Ale
Lightpoint
Hoptronix	Double IPA
The Poet	Oatmeal Stout
Mad Hatter	India Pale Ale
Dragon's Milk
Dragon's Milk White
Seasonal beers
Name	Type
Lake & Trail	Copper Lager
Ichabod	Pumpkin Ale
Cabin Fever	Brown Ale

New Holland Brewing Company is a company located in Holland, Michigan. The company operates a brewery and distillery, located on the city's northside, with a brewpub and restaurant, in both downtown Holland and Grand Rapids. The company's beers are sold at its restaurant and are distributed throughout 44 states and exported to Canada, Europe and Asia. After the sale of Bell's to Kirin, it became the largest craft brewery in the state of Michigan^[1].

History[]

Brett Vanderkamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College. In college Spaulding and Vanderkamp cultivated a love of homebrewing, which would bring them together again shortly after graduation. Their business plan took two years to formulate, but once complete, the pair quickly lined up investors, and in 1996 New Holland was founded in Holland, Michigan.^[2]

Originally, their goal was to produce beer that was characteristically unique to Western Michigan. Their beer was well received, and the company increased production to just over 5,000 US beer barrels (590,000 l) in 2006. In 2007 the company increased production to over 7,500 US bbl (880,000 l).^[3]

New Holland began distilling whiskey, rum and gin in 2005, and selling it in 2008.^[4]

On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.^[5]

In June of 2020, New Holland underwent a re-brand, including a new logo and branding materials.