Nir Seroussi

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Nir Seroussi
Born (1975-10-17) October 17, 1975 (age 46)
Ramat Gan, Israel
NationalityAmerican
Alma materBerklee College of Music
OccupationRecord executive
EmployerInterscope Geffen A&M Records
Known forSongwriting and producing
Label(s)
Sony Music Entertainment
TitleExecutive Vice President
Awards
  • Billboard Latin Power Players
  • Billboard 40 Under 40
  • BMI Awards
  • Chai Lifeline Legacy of Hope Award
  • Berklee Alumni Achievement Award

Nir Seroussi is a music executive, producer[1] and songwriter. He is currently Executive Vice President at Interscope Geffen A&M Records.[2] He was previously the President of Sony Music U.S. Latin.[3]

Early life and education[]

Born in Israel, Nir Seroussi moved to the United States to attend to Berklee College of Music in Boston in 1993 where he majored in Music Business/Management and graduated summa cum laude.[4]

Career[]

Seroussi began his career in music publishing in 1998 at Insignia Music (founded by K.C. Porter ).[5] As General Manager, he headed the company's joint ventures with Universal Music Publishing Group and Famous Music. Seroussi left Insignia Music in 2000 to pursue songwriting full-time. In 2002, he joined EMI Latin as Vice President of Marketing and A&R. He worked as a songwriter, A&R, and marketing executive for Regional Mexican artists Intocable and A.B. Quintanilla III, brother of the late singer Selena.

In 2004, he was named Vice President of Marketing and A&R at Sony BMG US Latin. In 2011, he was appointed Managing Director of Sony Music U.S Latin. Three years later, he was promoted to president. Seroussi signed the following artists to Sony Music U.S. Latin: Bomba Estereo, Fonseca,[6] Farruko,[7] Gente De Zona, Leslie Grace[8] Maluma,[9] Nicky Jam,[10] Mau y Ricky,[11] Gerardo Ortiz,[12] Ozuna,[13] Paloma Mami,[14] Prince Royce,[15] Wisin[16] and Yandel.[17] In November 2018, he signed the Jenni Rivera Estate under a joint venture between The Orchard and Sony Music Latin.[18] Under Seroussi's direction, Sony Music U.S. Latin ended 2018 as the U.S.'s leading Latin music label, according to Nielsen Music.[19] In February 2019, Seroussi joined Interscope Geffen A&M Records as Executive Vice President to "sign and develop talent for the company while also working across the entire roster to strengthen artists' global reach".[20]

Seroussi was included on the 2012 Best Bets list in Billboard. He was the 2012 recipient of the Chai Lifeline Legacy of Hope Award.[21] He was profiled in Billboard's annual 40 Under 40 Power Players list in 2013[22] 2014.[23] and 2015[24] He was included on the Latin Power Player by Billboard in 2015,[25] 2016,[26] 2017[27] and 2018.[28]

Songwriting[]

Seroussi is a songwriter who has composed for numerous Latin artists, including A.B. Quintanilla III & Los Kumbia Kings, Chelo, Chicos De Barrio, Conjunto Primavera, German Lizárraga, Intocable, Luis Coronel, Melina León, Olga Tañon, OV7, Ozomatli, Pee Wee, Pepe Aguilar, El Poder Del Norte, Rey Ruiz, Reik, Ricardo Montaner and Yuridia, among others.

In 2005, Seroussi received a BMI Latin Award for "Mi Gente" performed by A.B. Quintanilla y Los Kumbia Kings featuring Ozomatli. He received a BMI Latin Award in 2014 for "Prometiste" performed by Pepe Aguilar.

References[]

  1. ^ Keefe-Feldman. "Nir Seroussi '96: Sony's Latin Pop Puzzlemaster | Berklee College of Music". www.berklee.edu. Retrieved 2016-05-15.
  2. ^ "Former Sony Music U.S. Latin President Nir Seroussi Joining Interscope Recordst Billboard". Billboard. 19 February 2019.
  3. ^ "Sony Music U.S. Latin Promotes Nir Seroussi to President Billboard". Billboard. 3 February 2014.
  4. ^ "Nir Seroussi". Berklee.
  5. ^ Lannert, John (22 April 1995). "Insignia Chief has Plans for a Potential Label". Billboard. Vol. 107, no. 16. p. 34. ISSN 0006-2510.
  6. ^ "Fonseca Walks Us Through Key Songs on Eclectic 'Conexion' Album". Billboard. Retrieved 2016-05-15.
  7. ^ "Farruko On His No. 1 Debut 'Visionary' & the New Sound of Reggaeton". Billboard. 2015-03-11.
  8. ^ "Exclusive: Bachata Star Leslie Grace Signs With Sony Music U.S. Latin". Billboard. Retrieved 2015-04-10.
  9. ^ "Maluma Extends Sony Music Recording Contract: Exclusive". Billboard. Retrieved 2018-10-12.
  10. ^ "Nicky Jam's 'Perdon' Made the Puerto Rican Reggaetonero a Comeback Kid: Anatomy of a Hit". Billboard. Retrieved 2015-01-05.
  11. ^ "NMau & Ricky Montaner Sign With Sony Music Latin". Billboard. Retrieved 2015-08-10.
  12. ^ "Exclusive: Sony Music Renews Deal with DEL Records for Gerardo Ortiz". Billboard. Retrieved 2015-02-11.
  13. ^ "Dimelo Vi & Ozuna Sign Distribution Agreement with Sony Music Latin". Billboard. Retrieved 2017-06-23.
  14. ^ "Paloma Mami Joins Sony Music US Latin Roster". Billboard. Retrieved 2018-10-22.
  15. ^ "Prince Royce Signs With Sony Music Entertainment". Billboard. Retrieved 2013-04-01.
  16. ^ "Wisin Announces Solo Album for December". Billboard. Retrieved 2013-09-19.
  17. ^ "Yandel (of Reggaeton Duo Wisin & Yandel) Signs with Sony Music, Prepping Solo Album for November". Billboard. Retrieved 2013-09-12.
  18. ^ "Jenni Rivera Enterprises Signs With Sony Latin, The Orchard for Global Catalog Distribution". Billboard. Retrieved 2018-11-14.
  19. ^ andy_gensler (2013-07-31). "40 Under 40: Nir Seroussi". Billboard. Retrieved 2019-03-20.
  20. ^ "Latin Music Veteran Nir Seroussi Joins Interscope as Executive VP". Variety. 2019-02-20. Retrieved 2019-04-05.
  21. ^ "Legacy of Hope Gala: A Star-Studded Night To Remember". Chai Lifeline. Retrieved 2019-04-05.
  22. ^ "40 Under 40: Nir Seroussi". Billboard.
  23. ^ "40 Under 40: Music's Young Power Players". Billboard.
  24. ^ "40 Under 40: Music's Top Young Power Players Revealed". Billboard. 2015-09-24.
  25. ^ "Billboard Latin Power Players: These Execs Are Also Musicians". Billboard. 2015-07-30.
  26. ^ "Billboard's Latin Power Players List Revealed". Billboard. 2016-03-11.
  27. ^ "Latin Power Players Behind-The-Scenes: Sony Music #LatinStrong Message". Billboard. 2017-03-11.
  28. ^ "2018 Latin Power Players List Revealed". Billboard. 2018-11-01. Retrieved 2019-03-20.
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