Nisha Madhulika

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Nisha Madhulika
Personal information
Born (1959-08-25) 25 August 1959 (age 62)
Uttar Pradesh, India
OccupationChef Youtuber
Spouse(s)M.S. Gupta
Websitenishamadhulika.com/en
YouTube information
Channel
Years active2009–present
GenreCooking
Subscribers11.6 million[1]
Total views2.24 billion[1]
YouTube Silver Play Button 2.svg 100,000 subscribers
YouTube Gold Play Button 2.svg 1,000,000 subscribers
YouTube Diamond Play Button.svg 10,000,000 subscribers
Updated: 19 June 2021

Nisha Madhulika (born 25 August 1959 in Uttar Pradesh, India) is an Indian chef, YouTube personality and restaurant consultant.[2][3][4] She also has food columns on several websites where she contributes to Indian Express, Amar Ujala, Times of India and Dainik Bhaskar. Nisha's speciality are mainly Indian cuisine.[5][6][7]

Early life and background[]

She was born to an Indian family in Uttar Pradesh, India. She has spent her childhood and college days in her hometown Uttar Pradesh. Nisha is married to a tech entrepreneur and has two children.

Career[]

Nisha Madhulika started cooking at an early age. She lived in Delhi with her husband where she assisted in the husband's company. Nisha was struggling with empty nest syndrome. Nisha started a blog, writing on how to cook Indian vegetarian recipes in 2007 which led to her popularity.[8]

In 2011, she launched a food and recipe YouTube channel that now has over 18 million views every month.[9] She has over 10 million subscribers on her YouTube channel and 1,118,036,995 views as at 4 November 2018. By 2011, she had written over 100 cooking recipes on her blog.

In 2014, she was the YouTube top chef,[10] and in Nov 2017 she won the award as the Top YouTube Cooking content creator in the Social Media Summit & Awards 2017.[11][12]

Nisha has been featured in interviews in Lok Sabha TV, as a face of YouTube's #seesomethingnew drive in 2016.[13][14] She's also contributor to 'Project Druv' an initiative by Tata Trusts India to bring internet content to villages of India.

In 2016, she was named by Economictimes among "India's top 10 YouTube superstars".[15] Nisha was featured in Vodafone's 'Women of Pure Wonder' coffee table book in 2016. In 2020, she crossed 10 million subscribers and got Youtube diamond play button. [16]

References[]

  1. ^ Jump up to: a b "About NishaMadhulika". YouTube.
  2. ^ Krishnan, Aishwarya (13 May 2017). "Mother's Day 2017: Top Mom YouTubers you need to watch to help your mum in the kitchen this Mother's Day". India.com. Retrieved 25 November 2017.[permanent dead link]
  3. ^ "56, and killing it from her kitchen, meet You Tube star Nisha Madhulika, Noida's own Nigella Lawson - Times of India". The Times of India. Archived from the original on 19 September 2018. Retrieved 25 November 2017.
  4. ^ India-West, R.M. VIJAYAKAR, Special to. "YouTube Celebrates Phenomenal Growth in India". India West. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  5. ^ Goyal, Malini (9 May 2016). "Meet India's hottest YouTube stars who are all the rage with the millennial generation". The Economic Times. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  6. ^ "Meet India's YouTube Millionaires- Business News". www.businesstoday.in. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  7. ^ Dutta, Saptarishi (25 August 2013). "India's YouTube Stars". WSJ. Archived from the original on 5 January 2018. Retrieved 4 January 2018.
  8. ^ "Trend Tracker | The rise of the food blogger". Livemint. 1 March 2014. Archived from the original on 30 December 2017. Retrieved 4 January 2018.
  9. ^ "India's top YouTube channels and big moneyspinners". The Hans India. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  10. ^ "Home chefs find YouTube way to success". Archived from the original on 18 August 2016. Retrieved 25 November 2017.
  11. ^ StartAP. "Social Media Summit and Awards 2017". www.smsummit.in. Archived from the original on 22 November 2017. Retrieved 25 November 2017.
  12. ^ "ऐसे बनाएं Nisha Madhulika जैसा YouTube चैनल, ये हैं छोटे-छोटे टिप्स". dainikbhaskar. 21 September 2017. Retrieved 25 November 2017.[permanent dead link]
  13. ^ "YouTube promotes its stars on TV in new campaign". www.afaqs.com. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  14. ^ Chaturvedi, Anumeha (23 March 2017). "YouTube celebrates growth of online creators in India". The Economic Times. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  15. ^ "Meet India's top 10 YouTube superstars - Meet India's YouTube superstars". The Economic Times. Archived from the original on 5 December 2017. Retrieved 25 November 2017.
  16. ^ "I got Youtube Diamond Play Button". Youtube. Archived from the original on 19 November 2020. Retrieved 19 November 2020.
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