Noir (fashion)

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Noir is a Danish luxury fashion brand founded by designer Peter Ingwersen.

Introduction[]

NOIR logo designed as an ambigram

Noir and the organic cotton brand Illuminati II were founded concurrently in 2005, and together with the diffusion line Bllack Noir, introduced in 2008, the three brands are owned by the holding company Noir Illuminati II Holding.[1]

Objective[]

NOIR AW10

The founding idea behind Noir was to create socially conscious fashion in an industry that is not otherwise known for its commitment to social responsibility.[2]

Presentations and Exhibitions[]

Noir presents at Copenhagen Fashion Week, which is held every year in February and August. In 2009 and 2010, Noir won Ethical Brand of the Year at DANSK Fashion Awards. Noir has exhibited at Estethica, the eco sustainable initiative by the British Fashion Council (BFC), at London Fashion Week.[3]

References[]

  1. ^ Hermansen, Anne. "Et personligt look handler om, at der kun er én som dig" Archived 2010-04-10 at the Wayback Machine, ALT for damerne, Copenhagen, Nr. 14, 2010. Retrieved on 2010-06-21.
  2. ^ Tommye. "we want to be the brand that turned social responsibility sexy", Of The Minute, March 28, 2006. Retrieved on 2010-07-12.
  3. ^ Spear, Stephen. "Noir adds Bllack diffusion range", Drapers, UK, June 7, 2008. Retrieved on 2010-07-12.
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