Noom

From Wikipedia, the free encyclopedia
Noom
TypePrivate
HeadquartersNew York, New York 10001
Key people
Saeju Jeong, Co-Founder and Chief Executive
Artem Petakov, Co-Founder and President
Websitewww.noom.com

Noom is a subscription-based app for tracking a person's food intake and exercise habits. The company is known for its emphasis on behavior change and mental wellness.

App[]

When creating an account, the user is asked to record information about physical factors such as weight, height, and age, as well as experiential information such as lifestyle, goals, and obstacles.

Users then log their meals and exercise. In response, the app provides feedback in various ways: algorithmically, from a human coach, from other users, through articles, and through quizzes.

The app has been reviewed by newspapers such as the Chicago Tribune[1] and USA Today;[2] health publications such WebMD;[3] and lifestyle magazines such as Good Housekeeping.[4]

Research[]

In 2016, a study published in Scientific Reports and based on data collected from 36,000 Noom users (78% female, 22% male) found that 78% of the users self-reported that they lost weight while using the app. The data was collected from October 2012 to April 2014, and the median number of days the users reported their weight was 267, or approximately 9 months. Only users who recorded their weight at least twice a month for 6 consecutive months were included in the study. The frequency of data input correlated positively with weight loss. There was a significant gender difference, such that male users on average reported a higher starting BMI and a greater weight loss.[5]

In 2017, the Centers for Disease Control and Prevention recognized Noom as a diabetes-prevention program, the first mobile app to achieve this status.[6]

Company[]

Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong.[7][8] Petakov says they wanted to combine technology and psychology.[9] The app launched in 2016.[10] The company is headquartered in New York City.[11]

Petakov, previously a software engineer at Google, is Noom's president; Jeong is the company's chief executive.[12]

In 2020, Noom generated $400 million in revenue.[13] As of April 2021, the company says it employs 3,000 people, 2,700 of whom are coaches.[14]

In 2019, as a result of a partnership with Novo Nordisk, patients taking the diabetes medication Saxenda received free access to Noom for one year.[15]

Complaints[]

In August 2020, the Better Business Bureau issued a warning to consumers about Noom's subscription fees. Customers reported finding it difficult to cancel subscriptions following the free trial period, as well as to contact the company to obtain refunds. Noom's CEO said in response that they "take each [complaint] very seriously."[16]

References[]

  1. ^ Babish, Sian (December 19, 2020). "Noom review: Can this program help you achieve sustainable weight loss?". Chicago Tribune. Retrieved June 22, 2021.
  2. ^ McCarthy, Megan (January 28, 2021). "I tried weight-loss app Noom again after a year—here's what changed". USA Today. Retrieved June 22, 2021.
  3. ^ Watson, Stephanie. "Noom". WebMD. Retrieved June 22, 2021.
  4. ^ Sassos, Stefani (November 12, 2020). "What Is the Noom Diet? A Nutritionist Explains How the App Can Help You Lose Weight". Good Housekeeping. Retrieved June 22, 2021.
  5. ^ Chin, Sang (November 7, 2016). "Successful weight reduction and maintenance by using a smartphone application in those with overweight and obesity". Scientific Reports. 6: 34563. Bibcode:2016NatSR...634563C. doi:10.1038/srep34563. PMC 5098151. PMID 27819345.
  6. ^ LaMantia, Jonathan (April 14, 2017). "Startup's weight-loss app gets CDC seal of approval". Modern Healthcare. Retrieved June 9, 2021.
  7. ^ "Artem Petakov". Crain's New York Business. Retrieved June 9, 2021.
  8. ^ Jeong, Saeju (December 4, 2018). "I Co-Founded a Company With My Best Friend, and 10 Years Later Our Partnership Is Stronger Than Ever". Entrepreneur. Retrieved June 9, 2021.
  9. ^ Baer, Davis (October 24, 2019). "Founder Interviews: Artem Petakov of Noom". HackerNoon. Retrieved June 9, 2021.
  10. ^ Melton, Monica (January 14, 2020). "Weight Loss App Noom Quadruples Revenue Again, This Time To $237 Million". Forbes. Retrieved August 10, 2021.
  11. ^ Matsuda, Akiko (November 4, 2020). "Noom inks 113K-sf sublease at 5 Manhattan West". The Real Deal. Retrieved June 9, 2021.
  12. ^ Baer, Davis (October 24, 2019). "Founder Interviews: Artem Petakov of Noom". HackerNoon. Retrieved June 9, 2021.
  13. ^ Mangalindan, JP (May 25, 2021). "Weight-loss platform Noom bulks up on $540 million in new funding". TechCrunch. Retrieved June 9, 2021.
  14. ^ MacLellan, Lila (April 3, 2021). "Weight loss app Noom was ready for its pandemic moment". Quartz. Retrieved October 4, 2021.
  15. ^ Bulik, Beth (October 11, 2019). "Novo Nordisk teams with trending weight loss app Noom to help obesity patients" (Press release). FiercePharma. Retrieved June 22, 2021.
  16. ^ Temko, Sandra; Bernabe, Angeline (August 19, 2020). "Better Business Bureau warns consumers about diet app Noom after thousands of complaints". Good Morning America. Retrieved June 9, 2021.
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