Norman E. Snyder

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Norman E. Snyder is an American entrepreneur and philanthropist. He is a former partner and COO at SoBe and later served as COO at Rheingold Brewing. Snyder is the current CEO at Reed's.

Education[]

Snyder graduated in 1983 from the University at Albany with a degree in accounting. He was a member of the international co-ed business fraternity Delta Sigma Pi, Zeta Psi Chapter.

Work[]

Snyder spent eight years at the accounting and consulting firm Price Waterhouse, including two years in the Caracas, Venezuela office. He worked for five years with National Football League Properties, where he served as controller for the marketing department. In 1995, Snyder joined South Beach Beverage Company as chief operating officer.^[1] Following the sale of SoBe to PepsiCo in 2001 for $370 million, he founded a consulting firm, Redyns, which offered financial and operational consultancy to small and medium-sized companies. Snyder was later chief operating officer at Rheingold Brewing in New York prior to its sale to Drinks Americas in 2005. In 2020, he was appointed chief executive officer at Reed's.^[2]

Philanthropy[]

On October 17, 2005, Snyder committed $5 million to the State University of New York at Albany’s School of Business to establish the Norman E. Snyder Jr. '83 Endowment Fund. The Fund was used for general support of the business school, and the donation was at the time the largest gift from an individual in the history of the University.^[3]

References[]

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