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North on South St. is a hip-hop influenced album by Herb Alpert released in 1991 and his last vinyl release on A&M Records before he released Midnight Sun (available on CD and cassette only) in 1992. The album was a commercial success and produced two singles: "Jump Street" and "North on South St." Both of the singles had a video, yet "North on South St." got a bit of popularity because the video was featured on Beavis and Butt-head several years later. There was a promotional plastic compass that was created as a marketing advertisement piece to commemorate the album release.
Shelly Weiss of Cashbox praised the album as “the tightest, most finely crafted quality album I've heard all year… across-the-board appeal, and will get the street crowd as well as the yuppies..” [2]
