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Oded Lowengart is Professor of Marketing at the Ben-Gurion University of the Negev (BGU) in Israel, where he holds the Ernest Scheller Jr. Chair in Innovative Management.[1] His two terms as Dean of the Guilford Glazer Faculty of Business and Management [2] (2013-2018) saw to opening the International MBA Program, expanded global programs and increased JCR-ranked research publications.
Lowengart’s areas of interest include modeling consumer perceptions and consumer choice, market share forecasting and diagnostics. His current research focuses on modeling issues in areas such as consumers’ food and fast food product choice, the effect of information and its intensity on choice processes, consumer heterogeneity, reference price, and network and social marketing.[3]
His research on pricing[4][5][6][7] aims to understand and analyze the differential effect of price expectations on consumers’ choice and optimal pricing policies. His research in information and food choices[8][9] examines theoretically and empirically the effect of negative and calorie types of information on fast food selection as well as the overall phenomenon of obesity. Current research projects also involve modeling social personal branding and its effect on pro-social behavior.[10]
^Fibich, Gadi; Gavious, Arieh; Lowengart, Oded (2005-12-01). "The dynamics of price elasticity of demand in the presence of reference price effects". Journal of the Academy of Marketing Science. 33 (1): 66. CiteSeerX10.1.1.65.3958. doi:10.1177/0092070304267108. ISSN0092-0703.
^Gavious, Arieh; Lowengart, Oded (2012-03-01). "Price–quality relationship in the presence of asymmetric dynamic reference quality effects". Marketing Letters. 23 (1): 137–161. doi:10.1007/s11002-011-9143-4. ISSN0923-0645.
^Fibich, Gadi; Gavious, Arieh; Lowengart, Oded (2005-01-01). "The Dynamics of Price Elasticity of Demand in the Presence of Reference Price Effects". Journal of the Academy of Marketing Science. 33 (1): 66–78. CiteSeerX10.1.1.65.3958. doi:10.1177/0092070304267108. ISSN0092-0703.
^Heiman, Amir; Lowengart, Oded (2008-12-01). "The effect of information about health hazards on demand for frequently purchased commodities". International Journal of Research in Marketing. Marketing and Health. 25 (4): 310–318. doi:10.1016/j.ijresmar.2008.07.002.
^Heiman, Amir; Lowengart, Oded (2011-05-01). "The effects of information about health hazards in food on consumers' choice process". Journal of Econometrics. The Economics and Econometrics of Risk. 162 (1): 140–147. doi:10.1016/j.jeconom.2010.07.003.
