Oh My Ladylord

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Oh My Ladylord
Oh! Master.jpg
Promotional poster
Hangul오! 주인님
Hanja오! 主人님
Genre
Created byMBC Drama
Written byJo Ji-kook
Directed byOh Da-young
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producerKim Seung-mo (MBC)
ProducerMina Kim
Running time80 minutes
Production companyNumber Three Pictures
Distributor
Release
Original networkMBC
Picture formatUHDTV
Audio formatDolby Digital
Original releaseMarch 24 (2021-03-24) –
May 13, 2021 (2021-05-13)
External links
Website

Oh My Ladylord (Korean: 오! 주인님; Hanja: 오! 主人님; RR: O! Juinnim; lit. Oh! Master) is a 2021 South Korean television drama starring Lee Min-ki and Nana. Directed by Oh Da-young, the series tells a story of romance between a man who 'does not' love and a woman who 'can't' love. It aired on terrestrial television channel MBC from March 24 to May 13, 2021, on Wednesdays and Thursdays at 21.30 (KST) for 16 episodes.[1][2][3][4] It is available on iQIYI as "Oh! Master" with subtitles in multiple languages globally.[5][6]

Oh My Ladylord's average rating of 1.6% is the lowest-ever recorded for a Korean drama airing on a prime time slot on a free-to-air television network, beating the previous low of 1.7% set by KBS2 drama Welcome in 2020. The first half of the twelfth episode of Oh My Ladylord drew a 0.9% rating, the second-lowest single-episode rating ever (Welcome saw a lower figure of 0.8% in 2020). Additionally, Oh My Ladylord was the first full-length prime time drama on free TV to never have rated above 3%. Media observers have cited Oh My Ladylord as an example of the downfall of MBC, which used to be regarded as the "Drama Kingdom" in the 1990s.[7]

Synopsis[]

The series is a romantic comedy between Han Bi-soo (Lee Min-ki), a thriller drama screenwriter and Oh Joo-in (Nana), a popular actress. She stars in romantic comedies, but she is not good with her own romantic relationships. Han Bi-soo can't date and they live together, giving rise to comical situations.

Cast[]

Main[]

  • Lee Min-ki as Han Bi-soo[8]
    • A thriller drama screenwriter who can't date. Had a traumatic event at the age of 18 that affects him to this day.
  • Nana as Oh Joo-in
    • A popular rom-com actress who is not good with her own romantic relationships. Her one and only goal all along is to provide for her family and to return to the home she grew up in.
  • Kang Min-hyuk as Yu Jin[9]
    • Close friend of Joo-in since high school. Has been a successful artist abroad and returned to Korea in order to confess his love to Joo-in.

Supporting[]

Special appearances[]

Production[]

In 2021, Oh Da-young replaced Hyeon Sol-ip as director, after the latter was fired from the production. Oh Da-young's past credits as assistant director include Let's Eat 2, Woman with a Suitcase, The Guardians, Bad Papa, and The Golden Garden.[13]

Viewership[]

Average TV viewership ratings
Ep. Part Original broadcast date Average audience share
(Nielsen Korea)[14]
Nationwide
1 1 March 24, 2021 2.1%
2 2.6%
2 1 March 25, 2021 1.8%
2 2.2%
3 1 March 31, 2021 1.8%
2 2.0%
4 1 April 1, 2021 2.0%
2 1.8%
5 1 April 8, 2021 1.3%
2 1.6%
6 1 April 8, 2021 1.9%
2 1.5%
7 1 April 14, 2021 1.5%
2 1.7%
8 1 April 15, 2021 1.3%
2 1.4%
9 1 April 21, 2021 1.3%
2 1.5%
10 1 April 22, 2021 1.6%
2 1.2%
11 1 April 28, 2021 1.5%
2 1.6%
12 1 April 29, 2021 0.9%
2 1.1%
13 1 May 5, 2021 1.5%
2 1.6%
14 1 May 6, 2021 1.6%
2 1.5%
15 1 May 12, 2021 1.4%
2 1.2%
16 1 May 13, 2021 1.7%
2 1.6%
Average 1.6%
  • In this table, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • N/A denotes that the rating is not known.
  • Did not air on April 7 due to election broadcasts and therefore aired two episodes in a row on April 8.

References[]

  1. ^ "Oh! Master (2021)". Retrieved February 18, 2021.
  2. ^ Jeong Yoo-na (September 8, 2020). "[공식]로코 '오! 주인님' 이민기X나나, 출연 확정..2021년 3월 방송[Official]" [[Official] Roco 'Oh! Master' Lee Min-ki x Nana confirmed to appear..March 2021 broadcast]. Sports Chosun. Naver.
  3. ^ "Oh! Master (Drama 2021)". HanCinema. February 21, 2021.
  4. ^ "프로그램 정보" [Program information]. iMbc. February 24, 2021.
  5. ^ "Lee Min Ki & Nana Cutely Invite Viewers To Watch Their Latest Drama "Oh! Master"". kdramadiary. March 1, 2021. Retrieved March 26, 2021.
  6. ^ "March 2021 Korean Dramas: "Love Alarm Season 2", "Joseon Exorcist" "Oh! Master" & More". HELLOKPOP. March 2, 2021. Retrieved March 26, 2021.
  7. ^ "'드라마왕국' MBC 어쩌다가…'오!주인님'도 0%대 시청률" [What happened to MBC 'Drama Kingdom'...'Oh! Master' has 0% rating too] (in Korean). Korea Economic Daily. April 30, 2021. Retrieved May 5, 2021.
  8. ^ Sun Mi-kyung. "이민기X나나 '오! 주인님', 3월 24일 첫 방송 확정[공식]" [Lee Min-ki x Nana'Oh! Master', first broadcast confirmed on March 24th [Official]]. Osen. Retrieved February 21, 2021.
  9. ^ Bo-ran Choi (October 19, 2020). "강민혁, 제대 후 열일 행보...'오! 주인님' 주연 캐스팅(공식)" [Kang Min-hyuk, 10 days after discharge...'Oh! Master's lead cast]. YTN (in Korean). Naver. Retrieved February 22, 2021.
  10. ^ Park Soo-in (March 9, 2021). "차민지 '오! 주인님' 캐스팅, 나나 스타일리스트 된다(공식)". Newsen (in Korean). Retrieved March 10, 2021.
  11. ^ Kim Soo-jin (March 11, 2021). "장의수, MBC 나나 이민기와 '오! 주인님' 출연 [공식]". star.mt (in Korean). Retrieved March 11, 2021.
  12. ^ Kim Ye-eun (February 25, 2021). "[단독] 라붐 솔빈, '오! 주인님' 특별출연..연기돌 활약 이어". xportsnews (in Korean). Retrieved February 25, 2021.
  13. ^ "[HanCinema's News] Oh Da-young Replaces Hyeon Sol-ip as Director on "Oh! Master". Retrieved February 21, 2021.
  14. ^ "Nielsen Korea (Nationwide)". Nielsen Korea (in Korean). Retrieved March 26, 2021.

External links[]

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