Olive Young (company)

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OliveYoung Logo in South Korea
Inside the store

Olive Young (Hangul: 올리브영) is a health and beauty product store based in South Korea.[1] Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market.[2] As of 2017, it was number one within its market.[according to whom?] Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young.[3] In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.[4]

History[]

Olive Young's first store opened in 1999 in Sinsa.[2] In 2002, the company established a joint venture with Dairy Farm International part of the Jardine Matheson Group.[5] The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market.[6][clarification needed]

The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009.[7] It released CJ ONE, an integrated membership service for CJ Systems, in 2010.[8]

In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[9] It introduced the electronic shelf labeling system to its stores in 2018.[10]

Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty."[11] This can be seen as a leader in 'K-Life Style'.

Major business[]

Self-developed products[]

  • Cosmetic accessories: cotton swabs, nail clippers, hair combs[12]
  • Beauty supplies: sunscreen, mask packs, nose packs[12]

Self-developed brands[]

  • Color brands: Elle girl, WAKEMAKE, Color Gram[13]
  • Skin care brands: Plant country, Bio Heal boH, Round Around, Dream Works Beauty Collection, Bring Green[14]
  • Men's skin care brands: XTM Style homme[15]

Exclusive sales products[]

Imported cosmetics: Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm, Topicrem[16]

General sales products[]

  • Beauty Care: skin care, makeup, perfume, men's cosmetics, beauty accessories[17]
  • Healthcare: health functional foods, health supplies, emergency supplies[18]
  • Personal care: hair and body care, oral care, hygiene[19]
  • Food: beverages, confectionery, processed foods[20]
  • Sundries: household goods, personal belongings, cultural gift certificates[21]

Past exclusive sales products[]

  • Imported cosmetics: Sukin, Lanolips[22]

References[]

  1. ^ 김(Kim), 미나(Mina) (2017-04-24). "올리브영 창립멤버 박성철, 화장품사업 마케터로 사는 법 (Olive Young Founding Member Park Sung-chul, How to Live as a Cosmetics Business Marketer)". 비지니스포스트(Business Post).
  2. ^ a b 송(Song), 주오(Zhuo) (2017-12-19). "'열여덟살' 올리브영의 화끈한 생일파티 ('Eighteen' Olive Young's hottest birthday party)". 이데일리(Edaily).
  3. ^ "올리브영 공식 온라인몰". www.oliveyoung.co.kr (in Korean). Retrieved 2019-04-23.
  4. ^ 경무, 안 (2021-03-17). "The Powerless Competitor…CJ Olive Young Strengthens H&B Market Exclusive". 이투데이.{{cite web}}: CS1 maint: url-status (link)
  5. ^ 정(Jung), 지영(Jiyoung) (2002-10-29). "세계적 유통社 '왓슨'이 온다.. 드러그스토어 최대 체인 내년 상륙(Worldwide distributor 'Watson' comes .. Drug Store Max Chain Landing next year)". 한국경제(Korea Economy).
  6. ^ 신(Shin), 성우(Sungwoo) (2008-12-09). "CJ그룹 47% 자본잠식 자회사 추가 출자(CJ Group to add 47% capital infusion subsidiary)". 이데일리(Edaily).
  7. ^ 박(Park), 신영(Shin young) (2009-11-01). "올리브영 "한국판 '세포라' 될 것" (Olive Young "Korean version 'Sephora' to be")". 파이낸셜뉴스(Financial News).
  8. ^ 강(Kang), 희종(Hee Jong) (2010-03-04). "CJ헬로비전, 2012년 매출 1조원 달성 목표(CJ Hello Vision aims to achieve KRW 1 trillion in sales in 2012)". 디지털 타임스(Digital Times).
  9. ^ 이(Lee), 상래(Snag Rae) (2018-06-27). "대학생 취업 선호기업 1위 CJ, '희귀병 투병' 이재현 회장의 후계구도는?(What is the succession plan of Lee Jae-hyun, chairman of CJ, the first company that college students want to work for?)". 업다운뉴스(Up-down News).
  10. ^ 김(Kim), 아라(Ara) (2018-06-26). "[4차혁명] 올리브영, 스마트 스토어로 변신 성공([4th Revolution] Olive Young succeeds in becoming a smart store)". 매일일보(Maeil News).
  11. ^ "OliveYoung's Brand Story". OliveYoung Official Global site.{{cite web}}: CS1 maint: url-status (link)
  12. ^ a b 장(Chang), 연주(Yeon Joo) (2017-05-18). "헬스앤뷰티스토어,'부츠'發 태풍?(Will 'Boots' open up the health and beauty store market?)". 헤럴드경제(Herald Economy).
  13. ^ 김(Kim), 효진(Hyo Jin) (2015-07-08). "'아리따움' 경쟁자는 올리브영?…화장품 브랜드숍 '복병'(The competitor of 'Aritaum' is Olive Young? ... For cosmetics brand shops 'surprise rival')". 뉴스1(New 1).
  14. ^ 박(Park), 민영(Min Young) (2018-04-20). "올리브영, 화장품 PB 9개로 확대(Olive Young expands to cosmetic PB 9)". 디지털 타임스(Digital Times).
  15. ^ 백(Baek), 예리(Ye li) (2018-03-20). "유통업계 이유있는 'PB' 열풍('PB' craze in distribution industry)". 조선비즈(Chosun Biz).
  16. ^ 김(Kim), 지영(Ji Young) (2016-03-30). "[드럭스토어 대해부]②1세대 헬스앤뷰티 스토어, CJ올리브영 VS 왓슨스([Drugstore Welfare] ② First-generation health and beauty store, CJ Olive Young VS Watsons)". 시사저널(Sisa Press).
  17. ^ 김(Kim), 민영(Min Young) (2018-06-11). "[유통가 팀파워] 올리브영 강남본점, '강남역 뷰티1번지' 과감한 변화 선구자 ([Distributor Team Power] Olive Young Gangnam Head Office, 'Gangnam Station Beauty No. 1' bold change pioneer)". 이투데이(E-Today).
  18. ^ 이(Lee), 주현(Ju Hyun) (2018-02-20). "올리브영, 셀프헬스케어 매출 전년비 68% 증가(Olive Young, self-healthcare sales up 68% year-on-year)". 전자신문(Electronic newspaper).
  19. ^ 이(Lee), 새봄(Sae Bom) 외 6명(and six others) (2016-09-29). "올리브영, 화장품서 건강식품까지…원스톱 쇼핑 명소 (Olive Young, cosmetics to health food ... One Stop Shopping Spot)". 매일경제(Daily Economy).
  20. ^ 황(Hwang), 영주(Young Ju) (2018-03-23). "국내 드럭스토어, 헬스케어 넘어 식품까지 영역 확장 (Domestic drugstore, expansion beyond healthcare to food)". 메디컬투데이(Medical Today).
  21. ^ 김(Kim), 희준(Hee Jun) (2018-01-16). "인테리어소품에 가전까지… 영토 넓히는 H&B 스토어(Interior accessories to household appliances ... H & B store expanding territory)". 시사저널e(Sisa Journal e).
  22. ^ "여권 없이 즐기는 해외화장품 쇼핑 "그곳에 가면 트렌드가 보인다"(Foreign cosmetics shopping without a passport "I can see the trend when I go there")". 한경닷컴(Hankyung.com). 2013-02-14.
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