On the Regular

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"On the Regular"
Shamir - On the Regular cover.jpg
Single by Shamir
from the album Ratchet
ReleasedOctober 28, 2014 (2014-10-28)
GenreHip house, disco house
Length2:56
LabelXL
Producer(s)Nick Sylvester[1]
Shamir singles chronology
"If It Wasn't True"
(2014) 		"On the Regular"
(2014) 		"Call It Off"
(2015)

"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.[2]

The song features a prominent rhythm with cowbell and heavy bass.[3][4] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.[3][5] The lyrics are an unrelated set of observations.[3] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.[6] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.[5][7][8] The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.[9]

It had viral success in the United Kingdom,[10] and it reached number 36 on the Billboard Twitter Emerging Artists chart.[11] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.[12] It placed 68th on the 2014 Pazz & Jop poll of music critics.[13] Pitchfork Media named it the 11th best track of 2014,[14] Drowned in Sound placed the song 18th on its year-end list,[15] and BlackBook magazine ranked the song 12th.[16]

The music video for "On the Regular" was directed by Anthony Sylvester,[17] brother of the song's producer Nick Sylvester.[1][18] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.[9] He plays with a rubber band gun and makes balloons burst into color.[17]

References[]

  1. ^ Jump up to: a b Werthman, Christine. "Shamir 'On the Regular'". Complex. Retrieved February 15, 2015.
  2. ^ Lathan, Ryan (May 20, 2015). "Ratchet". PopMatters.
  3. ^ Jump up to: a b c King, Jason (October 30, 2014). "Shamir, 'On The Regular'". NPR. Retrieved February 15, 2015.
  4. ^ Oliver, Genevieve (October 29, 2014). "New: Shamir – 'On the Regular'". Pretty Much Amazing. Retrieved February 15, 2015.
  5. ^ Jump up to: a b Lester, Paul (December 24, 2014). "The playlist: the best new bands of 2014, with Shamir and Prada Mane". The Guardian. Retrieved February 15, 2015.
  6. ^ Gordon, Jeremy (October 30, 2014). "Shamir: 'On the Regular'". Pitchfork Media. Retrieved February 15, 2015.
  7. ^ "Shamir airs infectious new video for 'On the Regular'". DIY. October 29, 2014. Retrieved February 15, 2015.
  8. ^ "Shamir + Yvette + Mister Small". Time Out New York. November 13, 2014. Retrieved February 15, 2015.
  9. ^ Jump up to: a b McDermott, Patrick D. (October 28, 2014). "Shamir Is An Angel And XL Knows It". The Fader. Retrieved February 15, 2015.
  10. ^ "Spotify's Top 10 Most Viral Tracks". The New York Times. December 16, 2014. Retrieved February 15, 2015.
  11. ^ "Shamir - Chart history". Billboard. Archived from the original on September 6, 2015. Retrieved February 15, 2015.
  12. ^ Bland, Pete (January 2, 2015). "Singles 2014: 'She wears my favorite color/every day in her eyes'". Columbia Daily Tribune. Retrieved February 15, 2015.
  13. ^ "The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music". The Village Voice. Retrieved February 15, 2015.
  14. ^ Torres, Eric (December 2014). "The 100 Best Tracks of 2014". Pitchfork Media. Retrieved February 15, 2015.
  15. ^ Leedham, Robert (December 8, 2014). "Drowned In Sound's 40 Favourite Songs of 2014". Drowned in Sound. Archived from the original on February 2, 2015. Retrieved February 15, 2015.
  16. ^ Rosenzweig, Mathias (2014). "The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso". BlackBook. Retrieved February 15, 2015.
  17. ^ Jump up to: a b Minsker, Evan (October 28, 2014). "Shamir Shares 'On the Regular' Video, Signs to XL". Pitchfork Media. Retrieved February 15, 2015.
  18. ^ "Channel Tres shares "Topdown" video". HighClouds. 2018-10-11. Retrieved 2019-10-21.

External links[]

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