opendorse

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Opendorse
TypePrivate
IndustrySports Marketing
Founded2013
FoundersBlake Lawrence, Adi Kunalic
Headquarters
Lincoln, Nebraska
,
United States
Websitehttp://opendorse.com

Opendorse maximizes endorsement value for athletes.

Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 35,000+ athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.

The platform is purpose-built to help athletes make the most of their moment alongside their supporters and organizations. From All-Americans to All-Pros – when athletes connect with brands, fans, and anyone in between – they do it with Opendorse.

Founded in 2012, the company is based in Lincoln, Nebraska. Founders Blake Lawrence and Adi Kunalic[1] built and sold ,[2][3] which used social media to connect brand clients with customers and athletes with fans. In 2011, Lawrence and Kunalic began to work with athletes in brand campaigns and were exposed to the challenges that faced both parties.[4] Lawrence and Kunalic subsequently founded opendorse seeking to help athletes build their brands on social.[5]

As of July 2019, Opendorse was on pace to become the largest sports content publisher following a $3.1M round of funding.[6]

In June 2021, Opendorse announced a partnership with Twitter to allow student athletes to monetize video.[7]

References[]

  1. ^ "Blake Lawrence and Opendorse Changing the Game". nebraskaentrepreneurship.com. Retrieved 2015-06-09.
  2. ^ Star, Lincoln Journal. "Lincoln marketing agency acquired by Omaha firm". JournalStar.com. Retrieved 2021-02-24.
  3. ^ writer, Barbara Soderlin / World-Herald staff. "Digital marketing firms in Omaha, Lincoln merge". Omaha.com. Retrieved 2021-02-24.
  4. ^ "5 Questions With Opendorse CEO Blake Lawrence". sportsagentblog.com. Retrieved 2015-06-09.
  5. ^ "Opendorse Raises $1.75 Million With Plans To Make Athlete Endorsements Smarter". forbes.com. Retrieved 2015-06-09.
  6. ^ David Cohen (27 June 2019). "This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End". Adweek. Retrieved 12 July 2019.
  7. ^ Cohen, David (3 June 2021). "Twitter, Opendorse Team Up to Enable Student-Athletes to Monetize Video Content". Adweek.
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