This article has multiple issues. Please help or discuss these issues on the . (Learn how and when to remove these template messages)
The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: – ···scholar·JSTOR(July 2021) (Learn how and when to remove this template message)
This article relies too much on references to primary sources. Please improve this by adding secondary or tertiary sources.(July 2021) (Learn how and when to remove this template message)
This article contains content that is written like an advertisement. Please help by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view.(July 2021) (Learn how and when to remove this template message)
This article may contain wording that promotes the subject through exaggeration of unnoteworthy facts. Please by removing or replacing such wording.(July 2021) (Learn how and when to remove this template message)
(Learn how and when to remove this template message)
Optimal, Inc. or OptimalSocial, is a social media advertising technology company that was acquired by Brand Networks in October 2013 for $35 million.[1][2]
According to the , Facebook awarded Optimal the Grand Prize for innovation in its Facebook Preferred Marketing Developer Innovation contest on October 9, 2013, from among over 60 companies entering.[3]
Optimal, Inc. changed its name from XA.net, Inc. in 2012 at the same time that it named Mike Greenfield to its advisory board.[4][5] XA.net, Inc. was previously named one of the top 10 fastest-growing private companies in the San Francisco Bay Area in 2011 by the San Francisco Business Times.[6] The other 9 of the top 10 companies in the San Francisco Business Times Fast 100 in 2011 were Nest Collective, Stella & Dot, , Bizo, Bay Equity, Marketo, TubeMogul, Advantis Global Services and Covermate Food Covers.
