Oracle CRM

This article needs additional citations for verification. Please help by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources:  –  ·  ·  · scholar · JSTOR (September 2010) (Learn how and when to remove this template message)

Oracle CRM is a customer relationship management system created by Oracle Corporation.^[1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.^[1][2]

History[]

Oracle hired Mark Barrenechea in 1997 to build a CRM development team.^[3] That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.^[4] Later, Barrenechea was responsible for the CRM half of Oracle’s E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.^[3]

Oracle acquired Siebel Systems in September 2006 and later acquired UpShot CRM.^{[citation needed]}

Variations of Oracle CRM[]

Oracle offers different installations of the CRM system:

• On premises system
• On demand^[5] / Software as a Service subscription
• Social CRM^[6]
• PeopleSoft Enterprise CRM (formerly owned by PeopleSoft, which was acquired by Oracle in 2005)^[7]

References[]