Organic, Inc.

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Organic, Inc. is a digitally-led advertising agency that is a part of the Omnicom Group Inc. It is headquartered in New York City with additional offices in Detroit and Los Angeles. It was one of the original Internet advertising agencies, and was founded in 1993 by Jonathan Nelson, Brian Behlendorf, Cliff Skolnick and Matthew Nelson.^[1] The firm completed an initial public offering in February 2000 under the ticker OGNC,^[2]. Due to the affects of the Dot-com bubble Organic was re-privatized in 2001, and became a wholly owned subsidiary of advertising holding company Omnicom Group in 2003.^[3]

References[]

^ Bayers, Chip. "The Original Internet Adman", AdWeek, 2011-07-12. Retrieved on 1-17-12.
^ Koffey, Nicole. "Organic (OGNC) to Open Strong", Forbes, 2000-02-02. Retrieved on 2009-07-03.
^ Mack, Ann M. "Omnicom Confirms Organic Purchase", AdWeek, 2003-03-03. Retrieved on 2009-07-03.

External links[]

Company Website

[adweek-history-1] Bayers, Chip. "The Original Internet Adman", AdWeek, 2011-07-12. Retrieved on 1-17-12.

[forbes-ipo-2] Koffey, Nicole. "Organic (OGNC) to Open Strong", Forbes, 2000-02-02. Retrieved on 2009-07-03.

[omnicom-purchase-3] Mack, Ann M. "Omnicom Confirms Organic Purchase", AdWeek, 2003-03-03. Retrieved on 2009-07-03.

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