Pacífico (beer)

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Cerveza Pacífico Clara
Advertising campaign for Pacifico Clara.jpeg
TypeBeer
ManufacturerGrupo Modelo
Country of originMexico
Introduced1899
Alcohol by volume4.5%
ColorClear

Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer. Cerveza Pacífico is named so because the Pacífico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México.

History[]

Cerveceria del Pacífico in Mazatlán

It was first brewed in 1900 when three Germans, Jorge Claussen, Germán Evers and Emilio Philippy opened a brewery,[1] the Cerveceria del Pacífico, in Mazatlán.[2] Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón."[3] In Mazatlán, the beer is available in four different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), "ballenas" (32 fl. oz.) and "Ballenón" (1.2 L).[3]

Alcohol content: 4.5 percent. "Clara" means clear, blonde, as opposed to "oscura" (dark).

The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954, which was later acquired by the Belgian-Brazilian Anheuser-Busch InBev company.

As of 2020 the brand is owned and marketed in Australia by Lion.[4]

See also[]

  • Mexican beer

References[]

  1. ^ Luis, Gomez. "Historia de la Cerveza en Mexico". Retrieved 21 November 2009.
  2. ^ "DiscoverPacifico.com". discoverpacifico.com.
  3. ^ Jump up to: a b "Cerveza Pacifico Clara | Grupo Modelo S.A. de C.V." BeerAdvocate.
  4. ^ "International Beer". Lion. Retrieved 18 December 2020.


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