Pantaya

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Pantaya
Screenshot
Type of site
OTT video streaming platform
HeadquartersLos Angeles, California, U.S.
Country of originUnited States
Area servedUnited States, Puerto Rico
Key peoplePaul Presburger (CEO)[1]
ParentHemisphere Media Group
RegistrationRequired
UsersIncrease 0.9 million (as of April 1, 2021)
LaunchedAugust 1, 2017; 4 years ago (August 1, 2017)
Current statusActive

Pantaya is an American OTT streaming service targeted for Hispanic and Spanish-language viewers.[2] Content includes programs and films released in Latin America and original programming, as well as Spanish dubs from Lionsgate's select catalogue.[3]

The streaming service is currently available in the United States and Puerto Rico, and content can be accessed globally through other streaming services such as Amazon's Prime Video.[1][2][3]

History[]

Pantaya was launched in August 2017 in a joint venture between Lionsgate and Hemisphere Media Group.[3] Paul Presburger was appointed as CEO of the streaming service, who is also CEO of Pantelion Films.[1] Lionsgate has owned 75% of the streaming platform while Hemisphere owned 25% at the time.[2] In 2019, the platform has reached 500,000 subscribers.[1] In that same year, Pantaya has expanded into producing original programming, starting with El juego de las llaves which debuted in August of that year.[4][1]

In 2021, Hemisphere Media Group has acquired full ownership rights to the Pantaya streaming service from Lionsgate for $124 million, following the latter's decision to focus on the expansion of its Starz brand.[2] Lionsgate's CEO Brian Goldsmith has stated that the studio was "very proud to have helped build Pantaya into the leading premium Spanish-language platform in the U.S.," and added that Hemisphere Media Group was "the right owner".[2] Additionally, Hemisphere CEO Alan Sokol said that the company is aiming for expansion. “There’s so much more we can do, and the opportunity is so much greater,” Sokol said. “We’ve set a stated goal of 2.5 to 3 million subscribers by 2025. But honestly we feel that’s a conservative goal and that the opportunity is two to three times that."[5] As of April 2021, there are 900,000 subscribers to Pantaya.[2]

References[]

  1. ^ Jump up to: a b c d e Marie de la Fuente, Anna (9 October 2019). "U.S. Latinx Streaming Platform Pantaya Reels in More Subs, Ramps Up Original Programming (EXCLUSIVE)". Variety (magazine). Penske Business Media, LLC. Retrieved 25 June 2021.
  2. ^ Jump up to: a b c d e f Vlessing, Etan (6 April 2021). "Spanish-Language Service Pantaya Starts New Chapter After Lionsgate Sale". The Hollywood Reporter. The Hollywood Reporter, LLC. Retrieved 24 June 2021.
  3. ^ Jump up to: a b c Tiffany, Kaitlyn (1 August 2017). "Lionsgate's Spanish-language streaming service Pantaya launches today". The Verge. Vox Media, LCC. Retrieved 24 June 2021.
  4. ^ Villafañe, Veronica (16 August 2019). "PANTAYA Launches First Original Scripted Series 'El Juego De Las Llaves'". Forbes. Forbes Media LLC. Retrieved 25 June 2021.
  5. ^ Faughnder, Ryan (13 June 2021). "The Spanish-language streaming wars escalate as Hollywood moves past lip service". Los Angeles Times. Los Angeles Times. Retrieved 25 June 2021.
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