Paperless Post

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Paperless Post
Paperless Post logo.jpg
Type of site
Private
Founded2008
Headquarters
New York City, New York
,
United States
Founder(s)Alexa Hirschfeld[1]
James Hirschfeld[1]
URLwww.paperlesspost.com

Paperless Post is a design-driven online invitation company that partners with fashion designers including Kate Spade New York, Kelly Wearstler, and Oscar de la Renta. The company is based in New York City.

History[]

Paperless Post was founded by sibling entrepreneurs James and Alexa Hirschfeld in 2008 when they were 23 and 25 years old respectively.[1] It began as an online-only company and launched printed stationery in 2012.[2] The company partners with designers like Kate Spade New York to produce original work.[3]

In November 2011, e-card competitor Evite created a copycat product that copied many of Paperless Post's designs nearly pixel for pixel.[4][5] Industry backlash caused Evite to withdraw their new product from the market for over a year.

Notable users[]

References[]

  1. ^ a b c d e f McGee, Celia (10 June 2009). "Your Invitation Is Not in the Mail". New York Times. Retrieved 26 November 2012.
  2. ^ Loten, Angus (18 October 2012). "Paperless Post Moves Into Paper Cards". The Wall Street Journal. Retrieved 26 November 2012.
  3. ^ Strugatz, Rachel (24 September 2012). "Kate Spade Partners With Paperless Post". Women's Wear Daily. Retrieved 26 November 2012.
  4. ^ Popper, Ben. "Clone Wars! Paperless Post Up In Arms Over Evite's New Copycat Site, PostMark". The Observer. Retrieved 7 December 2012.
  5. ^ "EMBATTLED EVITE CLONES STARTUP PAPERLESS POST IN QUEST FOR SURVIVAL". Unchrunched. Retrieved 8 December 2012.
  6. ^ Ruiz, Michelle. "Meet Paperless Post's Badass Alexa Hirschfeld". Cosmopolitan. Retrieved 7 December 2012.
  7. ^ "NYC Connects 2012". NYC.gov. Archived from the original on 6 November 2012. Retrieved 8 December 2012.
  8. ^ "Kate Spade New York Created e-Cards for Paperless Post!". InStyle. Retrieved 8 December 2012.
  9. ^ Watson, Emma (27 August 2013). "Yes I am tweeting about stationary". Twitter. Retrieved 11 September 2013.

External links[]

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