Papert Koenig Lois

Papert Koenig Lois
Industry	advertising agency
Founded	January 1960
Founder	Fred Papert; Julian Koenig; George Lois
Headquarters	Manhattan

Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public.^[1]^[2]

Examples of successful campaigns include Maypo porridge and Xerox. To reach older children, George Lois, took the existing slogan "I want my Maypo" and put it in the mouth of famous sportsmen like Mickey Mantle.^[3] To demonstrate the ease of use of a Xerox copier, it was shown being used by a little girl. When this was thought incredible, a chimpanzee was used instead to reinforce the point.^[4]

References[]

^ Mark Tungate (2007), Adland: a global history of advertising, pp. 58–59, ISBN 978-0-7494-4837-0
^ "Advertising: Papert, Koenig, Lois Gets Stock Symbol (Published 1964)". The New York Times. 1964-12-31. ISSN 0362-4331. Retrieved 2021-01-11.
^ Thomas Riggs (2000), "I want my Maypo campaign", Encyclopedia of major marketing campaigns, pp. 806, 1154
^ Tim Murphy (October 27, 2008), "Mad Men, George Lois, and Advertising's Creative Revolution", Fast Company

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[1] Mark Tungate (2007), Adland: a global history of advertising, pp. 58–59, ISBN 978-0-7494-4837-0

[2] "Advertising: Papert, Koenig, Lois Gets Stock Symbol (Published 1964)". The New York Times. 1964-12-31. ISSN 0362-4331. Retrieved 2021-01-11.

[3] Thomas Riggs (2000), "I want my Maypo campaign", Encyclopedia of major marketing campaigns, pp. 806, 1154

[4] Tim Murphy (October 27, 2008), "Mad Men, George Lois, and Advertising's Creative Revolution", Fast Company

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