Pelon Pelo Rico

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Pelon Pelo Rico
InventorThe Hershey Company
Inception2004; 18 years ago (2004)
ManufacturerLorena (subsidiary of The Hershey Company)
AvailableAvailable
Current supplierThe Hershey Company
Websitehersheycompany.com/pelon

Pelon Pelo Rico is a popular tamarind-flavored candy made under the Lorena brand by the Hershey Company in Jalisco, Mexico. The product originated in Guadalajara.[1]

The treat's name loosely translates in English to "Yummy Hair Baldie", because the candy is squeezed out of a tube through a grate, producing a Medusa-like effect.

It comes in regular, sour lime, watermelon, and extra spicy flavors. Ingredients include sugar, water, glucose, chili powder, citric acid, xanthan gum, and tamarind extract.

Pelon Pelo Rico is inexpensive, being sold for approximately US$0.50 at corner stores, and is commonly found in Mexican-owned stores and markets.

It is enjoyed in both Mexico and the U.S.

Popular culture[]

In 2005, NASCAR driver Kevin Harvick ran a Pelon Pelo Rico car in the Telcel-Motorola México 200. Harvick placed second, losing to Martin Truex Jr., in the Mexico City race.[2]

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