Pepperfry

From Wikipedia, the free encyclopedia
Pepperfry
TypePrivate
IndustryHome & Furniture
Omni-channel Retailing
FoundedJuly 2011 (2011-07)
Headquarters
Mumbai
,
India
Area served
India
Key people
  • Ambareesh Murthy (co-founder & CEO)
  • Ashish Shah (co-founder & COO)
  • Kashyap Vadapalli (CMO)
  • Sanjay Netrabile (CTO)
ProductsFurniture, home décor
Revenue
ParentTrendsutra Platform Services Private Limited
WebsiteOfficial website

Pepperfry is an Indian online marketplace for furniture and home décor. The company is headquartered in Mumbai, Maharashtra and operates as a subsidiary of Trendsutra Platform Services Private Limited.[3]

History[]

Ex eBay executives Ambareesh Murty and Ashish started Pepperfry in Mumbai in 2012.[4][5] The company opened its first offline store in Mumbai in 2014,[6] and by 2019 there were over 70 stores across 28 cities in India.[7][8][9]

The company has four warehouses in Bangalore, Jodhpur, Mumbai, and Delhi.[10][11][12]

In 2020 Pepperfry ventured into home interior partnering with Hettich, Bosch, Siemens, , Gyproc, among others.[13]

Funding[]

The company has raised a total of $240.5 million in over eight funding rounds.[1]

In 2011 the company raised $5 million in its initial funding round and $8 million in a Series B funding round in 2013, both led by Norwest Venture Partners India (NVP).[14]

In May 2015 the company secured $15 million in a Series C funding round led by Bertelsmann India Investments and NVP.[15]

In July 2015 the company secured $100 million in a Series D funding round from early backers and Goldman Sachs and Zodius Technology Fund.[16]

In 2016 the company raised $69 million in total in Series E funding round from State Street Global Advisors and exiting investors.[17]

Awards and recognition[]

2019: Top 10 start-ups' by Entrepreneur (magazine)[18]

References[]

  1. ^ a b "[What The Financials] Pepperfry FY20 Revenue Grows 26%; Lower Advertising Costs Help Trim Loss". Inc42 Media. 5 February 2021.
  2. ^ "Startup digest: Top startup stories of the day". CNBC TV18. 4 February 2021.
  3. ^ a b Kotecha, Arushi (2017-11-28). "Pepperfry's recipe for success". mint. Retrieved 2021-02-28.
  4. ^ Menon, Bindu D. (24 November 2017). "Pepperfry sees sizzle in online furniture retail". Business Line.
  5. ^ Chaudhary, Deepti (24 August 2018). "Pepperfry: Carving out a niche". Fortune India.
  6. ^ Chakraborty, Sayan (24 February 2017). "Pepperfry to expand offline presence as online sales slow". Mint.
  7. ^ Gooptu, Biswarup; Shrivastava, Aditi. "Vertical ecom majors like Pepperfry, Nykaa feel the squeeze post Covid-19 outbreak". The Economic Times. Retrieved 2021-02-28.
  8. ^ Dash, Sanchita (19 June 2019). "EXCLUSIVE: An online furniture retailer in India saw its sales double after it opened physical 'experience' stores". Business Insider.
  9. ^ Mathur, Nandita (2020-08-28). "Furniture e-tail to see fewer players". mint. Retrieved 2021-02-28.
  10. ^ "Pepperfry launches built-to-suit home and furniture warehouse in Bangalore". The Economic Times. 30 September 2019.
  11. ^ Baruah, Ayushman (21 September 2019). "Pepperfry eyes IPO in 15 months, opens warehouse in Bengaluru". Mint.
  12. ^ Modgil, Shweta (1 December 2017). "Pepperfry Decided To Build India's Largest Furniture Warehouse And Here's Why". Inc42 Media.
  13. ^ "Pepperfry launches 'Pepperfry Bespoke', to take on Livspace, T-Hub's Hechpe, others". www.thenewsminute.com. 14 December 2018.
  14. ^ Sanjai, P.R. (1 April 2013). "Pepperfry.com raises $8 million from NVP". Mint.
  15. ^ Shah, Sneha (14 January 2019). "Existing investors may pump another $100M in Pepperfry - ETtech". The Economic Times.
  16. ^ Chakraborty, Sayan (27 July 2015). "Pepperfry gets $100 million investment from Goldman Sachs, others". Mint.
  17. ^ Chakraborty, Sayan (21 September 2016). "Pepperfry raises Rs210 crore in Series E funding". Mint.
  18. ^ Singal, Aastha (8 May 2019). "10 Mumbai-based Startups That Made it Big". Entrepreneur.

External links[]

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