Perion Network

From Wikipedia, the free encyclopedia
Perion Network Ltd.
TypePublic
NasdaqPERI, TASEPERI
IndustryInternet
FounderYaron Adler
Ofer Adler
HeadquartersHolon, Israel
Area served
Worldwide
Key people
Doron Gerstel (CEO)
Maoz Sigron (CFO)
RevenueIncrease US$328.06 million (2020)[1]
Decrease US$12.25 million (2020)[1]
Decrease US$10.23 million (2020)[1]
Number of employees
500 (as of March 14, 2021) [2]
Websiteperion.com

Perion is an Israel-based technology company that provides digital advertising products and services.[3] It is headquartered in Holon, Israel, with offices in Tel Aviv, Paris, New York, London, Chicago, Boston, Kiev, Barcelona, and Seattle.[4][5][6]

History[]

Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler.[7] Soon after its founding, they raised $3.3 million from private and institutional sources. The company created an IPO on NASDAQ in January 2006 and listed on the Tel Aviv Stock Exchange in 2007.[8]

Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[9] Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of American Greetings.

In August 2011, Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows, e-cards, invitations and other digital photo albums.[10][11]

In November 2011, the company name changed to Perion, the Hebrew word for "productivity".[12]

In November 2012, Perion purchased Israel-based SweetPacks (or SweetIM) for approximately $41 million.[13][14] SweetPacks produced a variety of downloadable content for everyday use.

In January 2014, Perion acquired Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[15]

In June 2014, the firm acquired San Francisco-based Grow Mobile as part of a repositioning of the company to focus on business-to-business services.[16]

In December 2015, the firm acquired the digital advertising company Undertone for $180 million.[17][18]

In September 2016, Josef Mandelbaum announced that he would step down as CEO.[19]

In April 2017, Doron Gerstel became the CEO.[20] Upon his arrival at Perion, Gerstel took steps to reduce the company’s debt and improve “operational efficiency”.[21] The company also expanded its digital television advertising business.[22]

In January 2020, Perion acquired Content IQ, a New York-based startup that optimizes digital advertising by doing tracking and analytics without cookies.[23]

In July 2020, Perion bought the assets of a digital publisher-focused ad-tech company called Pub Ocean, which it integrated into Content IQ.[24]

See also[]

References[]

  1. ^ a b c "Perion Network Ltd PERI.OQ". Reuters. Retrieved 17 June 2021.
  2. ^ Habib-Valdhorn, Shiri (14 March 2021). "770% of the downturn: Perion is supported by the recovery of the digital advertising market and technological hype". Globes (in Hebrew). Retrieved 8 July 2021.
  3. ^ Habib-Valdhorn, Shiri (14 March 2021). "Perion Network: Google changes won't harm us". Globes. Retrieved 6 May 2021.
  4. ^ "Perion Network Ltd". The New York Times.New York Times
  5. ^ "Perion to Participate in ad:tech San Francisco 2015".New York Times. Retrieved May 19, 2015
  6. ^ "HOME PAGE". Perion. Retrieved 13 January 2022.
  7. ^ "IncrediMail - Israel's incredible story". www.jpost.com. Retrieved 2017-06-06.
  8. ^ "TASE Site - Company: PERION NETWORK - Summary - Share: PERION NETWORK 01095819".
  9. ^ "Josef Mandelbaum Joins IncrediMail as Chief Executive Officer". Business Wire. Retrieved July 7, 2010
  10. ^ "Smilebox to be acquired by IncrediMail for up to $40 million". Aislyn Greene, Puget Sound Business Journal. Retrieved August 1, 2011
  11. ^ "IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million". Robin Wauters, Tech Crunch. Retrieved August 1, 2011
  12. ^ Tsipori, Tali (18 September 2011). "IncrediMail to change name to Perion Interactive - Globes". Globes (in Hebrew). Retrieved 13 January 2022.
  13. ^ "SweetPacks Acquisition Call".Nasdaq. Retrieved November 8, 2012
  14. ^ "Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M". Mike Butcher, Tech Crunch. Retrieved November 8, 2012
  15. ^ Reuters Editorial. "Israel's Perion buys mobile advertising firm Grow Mobile". Reuters UK. Retrieved 2017-06-06.
  16. ^ "Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business".Ingrid Lunden, TechCrunch. Retrieved May 6, 2021
  17. ^ "Ad tech firm Perion buys Undertone for $180 million in cash". Reuters. 1 December 2015.
  18. ^ "Perion's 'Undertone' Division Announces Collaboration with The Associated Press for 'First-To-Market' Opportunity on Top 25 Sports Poll" (PDF).
  19. ^ "Josef Mandelbaum to step down as Perion CEO".Shiri Habib-Valdhorn, Globes. Retrieved May 6, 2021
  20. ^ "Perion Networks names Doron Gerstel CEO - Globes English". Globes (in Hebrew). Retrieved 2017-06-06.
  21. ^ Habib-Valdhorn, Shiri (14 March 2021). "Perion Network: Google changes won't harm us". Globes. Retrieved 6 May 2021.
  22. ^ "Link-up with TVadSync boosts Perion Network".Globes correspondent, Globes. Retrieved May 6, 2021
  23. ^ "Perion Network is paying up to $73 million for New York and Tel Aviv-based Content IQ".Globes correspondent, Globes. Retrieved May 6, 2021
  24. ^ "Perion Network will pay up to $22 million cash for Pub Ocean, which it says will be immediately accretive".Globes correspondent, Globes. Retrieved May 6, 2021
Retrieved from ""