Pink International Company
Type | d.o.o. |
---|---|
Industry | Media |
Founded | 25 June 1998 |
Headquarters | Neznanog junaka 1, Belgrade , Serbia |
Key people | Željko Mitrović (CEO) |
Products | Television Radio Film Production |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owner | Željko Mitrović (100%) |
Number of employees | 924 (2018) |
Parent | Pink Media Group |
Subsidiaries | FTV SEE doo Beograd (bankrupt) Pink ugostiteljstvo doo Beograd PFI STUDIOS doo Šimanovci Pink library doo Beograd Globaltel doo Beograd |
Website | www |
Pink International Company (full legal name: Preduzeće za informisanje i marketing Pink International Company d.o.o. Beograd) Serbian media company headquartered in Belgrade.
The company is owned by Pink Media Group, and operates with: Pink TV (one of the leading commercial television stations in Serbia); Radio Pink (a successful radio station covering Belgrade); Fashion TV Southeast Europe, Fashion TV SEE or FTV SEE (regional channel franchise from Fashion TV International); and, PFI Studios (international film production studios).
History[]
Registered as a limited liability company, Pink International Company is owned by Serbian businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party.
Mitrović founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations.
In June 2018, Pink International Company sold to "Direct Media" its Montenegrin and Bosnian divisions – Pink M and Pink BH, respectively.[3]
Activities[]
Pink International's range of activities encompass:
Radio[]
Radio Pink was started in 1993, covering only the Belgrade metropolitan area. The premise behind the radio was to focus on music programming. No news is broadcast.
Television[]
Pink TV is the leading commercial television station in Serbia. Founded in 1994 and covering initially only the Belgrade area, the station later achieved countrywide reach by the late 1990s. In 1998, Pink TV achieved the leading position in the market. Pink TV's emphasis is on light entertainment programming: movies, sitcoms, music variety shows, talk shows, reality shows and news.
Satellite Television[]
Pink International provides production content for two global satellite channels (Pink Extra and Pink Plus) broadcast to subscribers in Europe, Australia and North America. There are nine direct-to-home (DTH) satellite channels that have been created in cooperation with Serbia's largest cable company, Serbia Broadband (SBB) although some content from Pink Extra and/or Pink Plus is available on the DTH channels. Pink International provides content for these satellite channels from its own production (TV Pink) and well as content purchased from or co-produced with independent production companies.
Fashion TV Southeast Europe[]
In November 2008, Pink International launched Fashion TV Southeast Europe (Fashion TV SEE or FTV SEE). Pink International obtained the franchise rights, from Fashion TV International, for Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. This regional satellite channel is distributed through cable and DTH. Michel Adam Lisowski, the owner of Fashion TV International, attended the launch activities with senior Pink representatives including Zeljko Mitrovic in Belgrade, Ljubljana and Zagreb. Fashion TV SEE has a potential market reach of more than 20 million viewers.
Film Production[]
PFI Studios (opened in 2007), a division of Pink International, consists currently of eight sound stages that have been designed and built to attract international productions, primarily American and West European. A ninth sound stage, planned for completion in 2011, will be one of the largest in Europe. In addition to the sound stages, the studio complex consists of administrative office buildings, warehouses and a back lot (12.5 hectares), all located in Šimanovci just 15 minutes outside of Belgrade. PFI Studios provides full production support in addition to studio infrastructure to international film projects. To date, productions such as Lockout and The Raven have been shot there.
PFI Studios has also co-produced Serbian films that have achieved local box office acclaim: (Change Me), Četvrti čovek (The Fourth Man), (Obituary for Escobar), and (Zone of the Dead).
Channels[]
TV[]
Terrestrial[]
- Pink TV – Serbia
Satellite and Cable[]
- Pink Plus – Based in Vienna, Austria
- Pink BH – Based in Sarajevo, Bosnia and Herzegovina
- Pink M – Based in Podgorica, Montenegro
- Pink Extra – Broadcasts programs from Pink BH[4]
- RED TV
- VESTI TV
- Pink Premium – Broadcasts foreign movies
- Pink Movies – Broadcasts foreign action movies
- Pink Romance – Broadcasts foreign romance movies
- Pink Sci-Fi & Fantasy – Broadcasts foreign sci-fi movies
- Pink Action – Broadcasts foreign action movies
- Pink Thriller – Broadcasts foreign thriller movies
- Pink Crime & Mystery
- Pink Classic – Broadcasts foreign classic movies
- Pink Western – Broadcasts foreign western movies
- Pink Horror – Broadcasts foreign horror movies
- Pink Comedy – Broadcasts foreign comedy movies
- Pink World Cinema – Broadcasts foreign movies
- Pink Film – Broadcasts domestic movies
- Pink Family – Broadcasts foreign series
- Pink Soap
- Pink Serije – Broadcasts domestic series
- Pink Koncert
- Pink Hits
- Pink Hits 2
- Pink N Roll
- Pink Music
- Pink Music 2
- Pink Folk
- Pink Folk 2
- Pink Show
- City Play
- Bravo Music
- Pink Pedia
- Pink Fashion
- Pink Style
- Pink Kuvar
- Pink Super Kids
- Pink Kids
- Pink Zabava
- Pink World
- Erotic
- Erotic 2
- Erotic 3
- Erotic 4
- Erotic 5
- Erotic 6
- Erotic 7
- Erotic 8
- Pink Reality
Radio[]
- Radio Pink – Able to be heard all over the world via satellite and internet
- Red Radio
- WTF Radio
Film Production[]
- PFI Studios
Former assets[]
References[]
- ^ a b "КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2018) – Pink International Company". apr.gov.rs (in Serbian). Retrieved 12 August 2019.
- ^ a b "КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2018) – Pink International Company". apr.gov.rs (in Serbian). Retrieved 12 August 2019.
- ^ "Pink International Company i Željko Mitrović potpisali saglasnost Direct Mediji o akviziciji televizija Pink M i Pink BH". novosti.rs (in Serbian). 5 June 2018. Retrieved 2 October 2018.
- ^ Pink Media Group official web site, Satellite channels
- Companies based in Belgrade
- D.o.o. companies in Serbia
- Film production companies of Serbia
- Mass media companies of Serbia
- Serbian companies established in 1998
- Mass media companies established in 1998