Pinkvilla

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Pinkvilla
PinkVilla Logo.png
Available inEnglish, Hindi languages
Founded2007; 14 years ago (2007)
Founder(s)Nandini Shenoy
IndustryEntertainment
URLwww.pinkvilla.com

Pinkvilla is an Indian online entertainment website.[1] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.[2][3] The site has over 100,000 posts and a digital reach of over 40 million unique pageviews every month.[4] In 2018, Pinkvilla collaborated with Hotstar.[4]

Pinkvilla was launched in December 2007.[5] The platform gained traction in 2009 when some photos of Sonam Kapoor went viral.[5][6] The site is founded by a former Microsoft software engineer Nandini Shenoy.[1] Pinkvilla has a hindi version called "Hindi Rush".[7][8]

About[]

Pinkvilla CEO Nandini Shenoy who is an ex-Microsoft Employee and an alumnus of National Institute of Technology Karnataka struck with the idea for Pinkvilla in 2007, she felt like using her expertise in software by creating a Bollywood website.

In addition to Bollywood, Pinkvilla also cover fields like fashion, beauty, lifestyle alongside industries which are of other languages of India like Telugu, Tamil, Malayalam, Kannada, Marathi and Punjabi.[9]

Shows[]

Year Show Platform
2019 Cheat Meals With Stars Hotstar
Under Cover On The Internet Hotstar
Prime Time Partners Hotstar
Untold Story[10] Hotstar
No More Secrets Hotstar
2018 Celebrity's Firsts Hotstar
Most Googled Hotstar
Morning Routine[11] Hotstar
2017 Love Talkies[12] Hotstar
South Pinkvilla Hotstar
Get Ready With Me Hotstar
Skincare Tips Hotstar
Inside My Wardrobe Hotstar
What's in My Makeup Bag Hotstar
What i eat in a day[13] Hotstar
What's in My Bag[14] Hotstar
2016 Fitness Hotstar
Whats on my phone Hotstar

Awards and nominations[]

Year Category nomination Result
Cosmopolitan Best Celebrity Blogger Award 2019
2019 Best Celebrity Blogger (Editor's Panel) Pinkvilla Won

[15]

Digipub Awards
2019 Website of the Year (Lifestyle, infotainment, sports, entertainment) Pinkvilla Won

[16]

Cosmopolitan India's Blogger Awards 2016
2016 Best Celeb-Spotting Blog (Editor's Panel) Pinkvilla Won

[17]

References[]

  1. ^ a b Datta, Sohini (17 October 2010). "The colour of style". Verve Magazine. Retrieved 2019-08-02.
  2. ^ "PINKVILLA is now India's top independent entertainment portal". Economic Times Brand Equity. 15 May 2019. Retrieved 2019-08-02.
  3. ^ Priceonomics (26 July 2016). "What Are the Most Popular Websites by Demographic?". Forbes. Retrieved 2019-08-03.CS1 maint: uses authors parameter (link)
  4. ^ a b PTI (31 January 2018). "Pinkvilla Collaborates With Hotstar to Offer Entertaining". BW Businessworld. Retrieved 2019-08-02.
  5. ^ a b Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 2019-08-03.
  6. ^ Sachdeva, Shubham (2018-12-09). "The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed". Marketing Mind. Retrieved 2019-08-05.
  7. ^ "Pinkvilla Hindi is Now Hindi Rush". PR Newswire. 4 May 2018. Retrieved 2019-08-05.
  8. ^ https://www.hindirush.com/
  9. ^ "PINKVILLA". Retrieved 2021-07-09.
  10. ^ https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/richa-chadhas-untold-story/1000244556
  11. ^ https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/the-morning-routine/t-4857
  12. ^ https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/love-talkies/t-4861
  13. ^ https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/what-i-eat-in-a-day/t-3201
  14. ^ https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811
  15. ^ "Kangana Ranaut to Arjun Kapoor, stars wish Pinkvilla as it bags Cosmopolitan Best Celebrity Blogger Award 2019". 11 April 2019.
  16. ^ "BBC News, ALTBalaji, the Quint win big at 3rd edition of Digipub Awards".
  17. ^ "Here are the Results of Cosmopolitan India Blogger Awards 2016!".

External links[]


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