Playlist Studio

From Wikipedia, the free encyclopedia
Playlist Studio
TypePrivate[1]
Industry
  • Entertainment
  • Broadcasting (drama production)
  • Music
Genre
FoundedMay 23, 2017; 4 years ago (2017-05-23)
FounderPark Tae-won
Headquarters415, Teheran-ro Gangnam-gu, Seoul, South Korea
Key people
Park Tae-won, CEO

Baek Kwang-hyeon, COO

Yoon Hyun-gi, PD[2]
Products
Number of employees
100 (2020)[3]
ParentNaver Corporation
Websiteplayliststudio.kr

Playlist Studio (Korean: 플레이리스트 스튜디오; RR: Peulleiriseuteu Seutyudio), better known as Playlist, is a South Korean web drama production company known for producing independent video content and can expand its business to various areas such as performances, webtoons, music sources, and games by using intellectual property rights (IP). It is also known for its several hit web dramas including the Love Playlist, Seventeen and A-Teen series. The production mainly focuses on the 10s and 20s aged audience and a time limit running time within 10 minutes (or a maximum of 20 minutes).

As of June 2021, Sports Seoul reported that the Playlist Original has over 2.6 million subscribers and has the number of subscribers to all Playlist channels (Playlist Indonesia, Playlist Japan and Playlist Vietnam) exceeded 14.6 million.[4]

[]

The second Playlist Studio's logo was introduced in August 2020 to lead a fun and playful pop culture by creating content that empathizes and move people and the world.[5]

History[]

First logo, used from 2018 to 2019

In January 2017, Playlist was established for Snow app promotion by a joint investment from Snow Corp. and Line Webtoon, which are subsidiaries of Naver Corporation and is led by CEO Park Tae-won who has worked for Google Korea and Google Japan.[6][7][8] In May of the same year, it decided to separate and build a new company after seeing their first web drama Love Playlist gained huge popularity after word of mouth among college students after it first aired in March 2017.[6][9] The drama went on for four seasons and ended with total views for the four seasons exceeded 630 million views.[10][1]

Playlist Global (stylized as PlayList Global) is a global service platform promoting through Facebook, Naver TV and YouTube providing subtitle services in 10 countries, including English, Japanese, French, Chinese, and Indonesian.[11] The production company introduces it as a 'mobile broadcasting station' in the official Facebook account, saying, "I believe that TV will move to mobile, just as PC has moved to mobile."[12]

In December 2018, Playlist positioning itself as a music video content producer as it established a music channel, Mu:Ply (stylized in all caps).[1]

In September 2019, Playlist acquired a 3.63% (172 shares) stake in Sublime Artist Agency for 301 million won on the 20th. The acquisition amount is equivalent to 41.44% of the company's equity capital as of the end of 2018.[13]

In October 2019, Playlist had attracted an investment of 5.3 billion won from a Silicon Valley-based venture capital (VC), Altos Ventures.[14]

In February 2020, former Studio Dragon chief producer (CP) Yoon Hyun-gi joined Playlist Studio as head PD for its drama division.[2]

In May 2020, Playlist signed a memorandum of understanding (MOU) with LG U+, a South Korean telecommunication company to jointly produce and distribute short-form 5G contents such as web dramas for VR, AR music videos, and 3D PPL by combining LG U+ VR and AR technology with the contents produced by Playlist.[15]

In August 2020, Playlist underwent its first rebrand and renewed its CI and BI in three years, introducing a new logo, the brand slogan 'Play your story' and brand core values 'Empathy', 'Pleasure', 'Leading' and 'Growth' and business areas such as drama, music, commerce, such as Playlist original, Teenply, Mu:Ply, Playlist developed playlist store and Playlist style to reflect the brand system.[16]

Content creators[]

Playlist started with a small number of 2 writers, 2-3 directors, and a designer.[3] In 2019, Playlist has about 90 young creators with more than half of the total is people in their 20s, and 70% of them are content creators such as writers, directors, producers, and designers. According to CEO Park, "Writers are discovered through contests. Neither writers nor directors are selected based on their past experiences because people in their twenties themselves are not yet inexperienced." He also emphasized that the content development project are done through the collective intelligence of the majority that decision-making and judgment of a few.[8]

Growth[]

User statistics[]

In 2018, Playlist's subscribers surpassed 3.19 million on Facebook and 950,000 on YouTube. The release of Love Playlist 1 & 2, it garnered over 300 million views and 70% of the main traffic is female from both the domestic and international channel.[17] As the show progresses, it surpassed 1 million views each time the episode was uploaded on YouTube.[18]

By April 2019, Playlist had over 1.3 billion global views and 7.7 million subscribers worldwide. It sold 45,000 items such as beauty products, stationery and miscellaneous goods in five weeks and 10,000 exports in two weeks.[19][7] With the release of A-Teen 2 first on Naver TV before other platforms such as YouTube, the platform is also effective in securing platform users. Before the pre-release of the drama, Playlist videos' average number of views was around 20,000 to 30,000 on the platform. Later, the views exceeded 2 million when it was released.[20]

By December 2019, Playlist recorded 2 billion cumulative views domestically and abroad, such as Japan, Taiwan, and Vietnam. The average number of views per episode is about 2-5 million.[1]

In June 2021, XX, Ending Again, In Seoul 2, Pop out boy!, Twenty-Twenty, Live On, My Fuxxxxx Romance, and Growing Season received the highest proportion of viewers aged between 18 to 24. The proportion of viewers aged 18–24 for the eight works averaged about 43%. However, XX, My Fuxxxxx Romance, and Growing Season have the second-highest proportion of viewers aged 25–34 (21%, 27%, and 16%, respectively), covering a wide audience from teens to 30s. In addition, My fuxxxxx Romance broke the prejudice that male viewers accounted for 56% of the total, and that dramas were exclusively for female viewers.[4]

Accoding to data collected in June 2021, Playlist dramas are watched through smartphones (80%), PCs (11%), tablets (6.6%), TVs (1.01%), and game consoles (0.1%).[4] Playlist has achieved 3.1 billion global views and 14 million subscribers worldwide in four years since its launch.[21]

Contents release through V Live[]

In 2019, Naver's video platform V Live opened its membership platform in April for A-Teen 2. It is the first drama to open a channel other than artists such as idol singers and actors. The drama video was released one week ahead of other platforms with no ads, 3 special live videos of A-Teen 2, text and photo content, and members-only bulletin boards are also provided.[20] Other drama release through V Live are Love Playlist 4,[22] Just One Bite 2,[22] and In Seoul 1 and 2.[23]

Reception[]

Due to the domestic and international success of Yellow (2017), the drama held a 2-hour fan meeting on November 4, 2017, at the White Wave Art Center in Seoul with a performance by Car, the Garden and MeloMance.[24] A-Teen's (2018-2019) popularity has resulted in the webtoons and script books being created. The lipstick collaboration with A-Teen became popular, selling 60,000 in Korea and Japan. In addition, the character Do Ha-na led to an explosive response from viewers. Through CEO Park words: During the character planning and development, Do Ha-na is focused on a character that does what teenagers want to do. Through interviews with teenagers, I studied how they felt in what situations and how they felt and reflected that into the main character's personality.[7][8][25] The actor who played the character Shin Ye-eun, swept advertisements for 10 brands, and is emerging as a new 'Advertising Queen'. In addition, Kim Dong-hee (played as Ha Min) was cast in JTBC's high-rated drama SKY Castle and is continuing his acting career.[18]

Plyverse[]

Main article:

Plyverse (Korean: 플리버스) is a portmanteau of the words Playlist and Universe a non-narrative name given to the fictional setting of the television series produced by Playlist Studio. The term is used to link characters seen across secondary contents, such as collaborations and spin-offs, by organically connecting and integrating each work based on a common worldview.[26]

Original programming[]

See also: List of Playlist Studio works

Movie[]

Title Genre Director(s) Screenwriter(s) Producer(s) Premiere Runtime Note
Broject Teen/crime drama Joo Sung-min Shin Soo-ji Kim Tae-hyun December 29, 2018 12–14 mins Split into 2 parts
Love Buzz Mystery fantasy teen romance Kim Ha-jin, Baek Hae-sun Carrot Kim Jun-mo, Jang Hyun-ho April 27, 2019 28 mins, 20 secs

Drama[]

Title Genre Premiere Finale Seasons Runtime Note
Love Playlist Youth romance March 9, 2017 August 14, 2019 4 seasons, 48 episodes 5–27 mins 7 special episodes
Seventeen Teen drama romance April 27, 2017 June 3, 2017 1 season, 8 episodes 4-7 mins 2 special episodes
Yellow Music teen drama September 12, 2017 October 12, 2017 1 season, 10 episodes 7-10 mins
Hello Stranger Romance drama December 21, 2017 December 23, 2017 1 season, 2 episodes 17-18 mins Pilot series
Flower Ever After Drama January 11, 2018 February 10, 2018 1 season, 10 episodes 13-19 mins
Luv Pub Romantic comedy drama March 22, 2018 April 21, 2018 1 season, 10 episodes 7-13 mins 2 pilot episodes
Not Alright, But It's Alright Coming-of-age drama May 17, 2018 June 16, 2018 1 season, 10 episodes 7-13 mins 2 pilot episodes
Re:Playlist Anthology series music teen drama June 17, 2018 August 20, 2018 1 season, 3 episodes 4-5 mins Side story
A-Teen Coming-of-age romance July 1, 2018 September 16, 2018 2 season, 10 episodes 9–16 mins A-Teen 2 premiered on April 25, 2019
Just One Bite Culinary arts sitcom July 19, 2018 April 6, 2019 2 season, 18 episodes 9–15 mins 2 pilot episodes aired March 1–3, 2018
Just One Bite 2 premiered on March 6, 2019
Go, Back Diary Youth romance August 30, 2018 September 8, 2018 1 season, 4 episodes 8–10 mins Pilot series
Want More 19 Romance October 24, 2018 November 14, 2018 1 season, 7 episodes 6–9 mins
WHY: What Happened to Your Relationship Romantic comedy November 10, 2018 December 13, 2018 1 season, 10 episodes 9–19 mins
Re-Feel Coming-of-age romance January 10, 2019 February 2, 2019 2 season, 14 episodes 8–14 mins Side story
Re-Feel: If Only premiered on June 30, 2021.
The Best Ending Romance drama May 4, 2019 May 29, 2019 1 season, 8 episodes 6–18 mins Flower Ever After sequel
Aired on MBC TV
In Seoul Coming-of-age Family drama teen drama July 29, 2019 July 21, 2020 2 season, 30 episodes 5–39 mins Aired on JTBC
In Seoul 2 aired on June 12, 2020
The Guilty Secret Coming-of-age drama September 8, 2019 October 17, 2019 1 season, 12 episodes 8–17 mins
Dear My Name Fantasy romance drama November 2, 2019 November 20, 2019 1 season, 6 episodes 9–12 mins
4 Reasons Why I Hate X-mas Romance drama December 7, 2019 December 25, 2019 1 season, 6 episodes 16–17 mins Side story
XX Drama January 24, 2020 February 21, 2020 1 season, 10 episodes 21–30 mins Co-produced by MBC, aired on MBC TV as 5 episodes
Ending Again Romance February 8, 2020 March 15, 2020 1 season, 12 episodes 14–22 mins The Best Ending sequel
Aired on MBC dramanet and SeriesON
Special episode premiered on April 11, 2020
Pop out boy! Romantic comedy June 24, 2020 July 23, 2020 1 season, 10 episodes Based on webtoon. Aired on MBC Drama and SeriesON
Twenty-Twenty Music teen drama August 15, 2020 October 21, 2020 1 season, 20 episodes Aired on JTBC
Let Me Off the Earth Fantasy comedy-drama September 11, 2020 August 6, 2021 3 season, 45 episodes 7–18 mins Aired on Teenply YouTube channel
My Fuxxxxx Romance Drama October 15, 2020 November 1, 2020 1 season, 6 episodes 11–18 mins Content rating aged 15 or older
Live On Coming-of-age teen drama November 17, 2020 January 12, 2021 1 season, 8 episodes Co-produced by JTBC Studios and KeyEast Entertainment
Aired on JTBC
Growing Season Coming-of-age romance drama December 10, 2020 January 22, 2021 1 season, 12 episodes 17–25 mins 2 special episodes premiered on December 28, 2020 and March 18, 2021
Blue Birthday Fantasy romance thriller July 23, 2021 September 11, 2021 1 season, 16 episodes 20 mins A movie format is released on CGV, premiere on January 19, 2022.[27]
Peng Romance drama October 7, 2021 November 5, 2021 1 season, 10 episodes 20 mins Aired on Watcha and Playlist Studio's YouTube channel
A DeadbEAT's Meal Romance drama December 10, 2021 January 14, 2022 1 season, 12 episodes 25 mins Based on webtoon. Co-produced by Studio N, aired on TVING, Naver TV, and Playlist Studio's YouTube channel
Juvenile Delinquency Teen noir First half 2022 TBA 2 season, 18 episodes TBA C-produced by KT Seezn. Air on Seezn.[28][29]
Dear. M Coming-of-age romance drama TBA[a] 1 season, 12 episodes TBA Love Playlist spin-off
Co-produced by Monster Union, to air on KBS 2TV

Entertainment[]

Title Genre Premiere Finale Seasons Runtime Note
Coverlist Music, dance December 28, 2018 March 27, 2020 3 season, 67 episodes 4 mins
MU:PLY Special Music, dance September 6, 2019 September 17, 2020 1 season, 8 episodes 3-4 mins High-quality Kpop music video
Knock Knock Knock Music, dance October 14, 2019 October 30, 2020 1 season, 45 episodes 2-8 mins Performed three songs when there are three times of 'knock'
All That Mic Talk and live music November 16, 2019 August 2, 2020 1 season, 16 episodes 15-24 mins Jamie's High-Quality Music Live Entertainment to sing regardless of location.
B Side 1 Entertainment December 17, 2019 January 3, 2020 1 season, 4 episodes 8-15 mins The story of Stray Kids making their own colours.
Sunmi's RReal World Reality June 3, 2020 July 22, 2020 3 season, 8 episodes 10–22 mins Sunmi exploring with her brothers
The Silence Of IDOL Performance variety show December 11, 2020 TBA 10–15 mins Complete the mission and dance without sound
Random Q Talk show December 4, 2020 TBA 10–15 mins Artists' minor TMI's, current dilemmas, recent interest to promotion behinds
B Side 2 Entertainment December 16, 2021 December 30, 2021 1 season, 3 episodes 15-17 mins Fake entertainment show describing Loona's fun journey to their comeback.
OUTNOW Unlimited Talk and live music August 6, 2021 TBA A show that connects the artists and fans and shares behind-the-scenes stories about the comeback.

Music[]

Soundtracks[]

Year Title Artists Album Distributor Label
2017 "You, Again" So Soo Bin A-Teen OST Kakao Playlist
"I'll Be Your Star" So Soo Bin
"A-Teen" SEVENTEEN
"Don't Run Away" Motte
2018 "On The Road" Re:Playlist OST
"Love Me Again"
"Butterfly Effect"
"Upside Down (2018 Ver.)" Just One Bite OST Part 3[31]
"Perfect" Love Playlist 3 OST Part 1[32]
2019 "Cheers (ZZAN)" Just One Bite 2 OST Part 3[33] Genie Music
"Lean on Me" Yerin Baek A-Teen 2 OST Kakao
"9-Teen" SEVENTEEN
"I Wonder" We Are The Night
"Be My Love" Love Playlist 4 OST
"The Best Ending" Best ending OST[34][35]
"Lucid Dream" Guilty Secret OST[36][37]
2020 "Gotta Go" SUNMI XX OST[38] Vlending Co., Ltd
"Fixx Me"
"Good Day to Love"
"My Turn" Ending Again OST Kakao
"Hello"
"Hello Stranger" Pop out boy! OST[39]
"Hello Goodbye"
"Twenty - Twenty" Twenty - Twenty OST
"Just Like The Rain"
"Nothing"
2021 "Live On (Parts 1–4)" Live On OST[40] Dreamus, JTBC Studios
"On Rainy Days (2021)" Blue Birthday OST Genie Music, Stone Music

Others[]

Merchandise[]

Title Product Name Released
A-Teen A-teen x Peripera May 1, 2019
A-teen x Motemote November 19, 2020
Twenty - Twenty Twenty - Twenty Kit November 19, 2020
Twenty - Twenty photo magazine November 25, 2020
Live On Motemote x Live On collab item December 1, 2020
Live On script book February 1, 2021

Brand[]

Brand Name Released
ppibib[41] March 3, 2021
Nearest but Lost[42][43] May 10, 2021
Open Hour[44] May 20, 2021

Notes[]

  1. ^ Originally planned for a February 2021 broadcast, it has since been postponed due to the controversy involving its lead actress Park Hye-su.[30]

References[]

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  2. ^ a b Shin, Young-eun (February 23, 2020). 플레이리스트, ‘사랑의 불시착’ 윤현기PD 드라마 제작총괄 영입 [Playlist hires Yoon Hyun-ki as the drama production manager for 'Crash Landing on You']. Maeil Business Newspaper. Retrieved August 3, 2021.
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  15. ^ 플레이리스트, LG유플러스와 5G 숏폼 콘텐츠 공동 제작 나선다! [Playlist and LG U+ to produce 5G short-form content jointly!]. Playlist. May 28, 2020. Retrieved August 3, 2021.
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