Popchips

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Original flavor Popchips

Popchips is a brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes.[1]

History[]

Keith Belling is a co-founder and CEO of Popchips which was created in 2007. Belling teamed up with Patrick Turpin, and created a new popped chip.[2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature.[3] Turpin co-founded Popchips, Inc., and serves as its President.

In November, 2015 David Ritterbush was named CEO of the company, replacing Paul Davis.[4]

Recognition[]

The company was rated by Forbes as among America's top 20 most promising companies in 2011.[5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs.[6]

Ashton Kutcher Controversy[]

Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher.[7] The campaign featured Kutcher as an Indian man 'looking for love' in a dating ad-style spoof. Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community.[8]

Celebrities[]

Ashton Kutcher was the first celebrity to endorse the company, with 13 million followers on Twitter. Kutcher boosted the publicity of Popchips.[9] In 2012, Popchips also gained another celebrity endorser, Katy Perry. Since 2012, Perry featured in advertisements and also helped to launch her own flavor of Popchips, Katy's Kettle Corn.[10]

Awards[]

Since 2007, Popchips has won the following awards:[11]

One of the 8 Most Addicting Foods - Yahoo! Shine

Distribution[]

Popchips provides its snack through a network of retail stores including Target, Safeway, and Walgreens[12] in the United States, Canada, United Kingdom and also online.

Products[]

Popchips are produced in a number of flavors in addition to the original flavor:

Potato

  • Sea Salt
  • Sour Cream & Onion
  • Barbeque
  • Sea Salt & Vinegar
  • Thai Sweet Chilli
  • Mature Cheddar & Onion

Potato Ridges

  • Crazy Hot
  • Buffalo Ranch

Nutritional Information[]

  • A share size bag of potato popchips (3 oz.) contain 120 calories per serving size (1 oz.).[13]
  • A share size bag of tortilla popchips (3.5 oz.) contain 120 calories per serving size (1 oz.).[14]
  • A share size bag of Katy's Kettle Corn popchips (3.5 oz.) contain 130 calories per serving size (1 oz.).[15]

References[]

  1. ^ "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  2. ^ "Our Story". Popchips. Retrieved 20 November 2013.
  3. ^ Eats, Serious. "How Popchips Are Made, Why They're So Popular". www.seriouseats.com. Retrieved 2016-04-08.
  4. ^ Nunes, Keith. "Popchips names new c.e.o." Food Business News. Retrieved 10 November 2015.
  5. ^ "#4 Popchips". Forbes magazine. 30 November 2011. Retrieved 9 January 2012.
  6. ^ Nelson, Brett. "Top 20 Americas Most Promising Companies". Forbes magazine. Retrieved 9 January 2012.
  7. ^ Hayden, Erik. "Pop Chips Pulls Offensive Ashton Kutcher Ad". Time. Retrieved 2016-04-08.
  8. ^ "I'm still waiting for Ashton Kutcher's apology - CNN.com". CNN. Retrieved 2016-04-08.
  9. ^ Casserly, Meghan. "Popchips: The Next $1 Billion Snack Food Or Just Full Of Hot Air?". Forbes. Retrieved 18 November 2013.
  10. ^ Mullen, Katelyn (25 July 2012). "Katy Perry Popchips: Singer Signs On For Latest Celebrity Endorsement". Huffington Post. Retrieved 20 November 2013.
  11. ^ "Awards". PopChips. Retrieved 18 November 2013.
  12. ^ Greenwald, David. "Katy Perry Announces Her Own Popchips Flavor". Billboard. Retrieved 20 November 2013.
  13. ^ "Popchips". Retrieved 15 November 2013.
  14. ^ "Popchips". Retrieved 15 November 2013.
  15. ^ "Popchips". Retrieved 15 November 2013.

External links[]

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