Portfolio school
A portfolio school is a higher-learning institution that trains students for a career in advertising, specifically the disciplines of graphic design, art direction, copywriting, or art. Students expect to be educated on advertising techniques and make professional connections. Rather than receiving a certification (or, sometimes, in addition to receiving a certification) graduates leave with a completed career portfolio that includes samples of their creative work.[1]
Mary Warlick, of The One Club, described portfolio schools as "finishing schools" for advertisers.[2]
Instructors and learning programs[]
Instructors at portfolio schools are typically advertising industry professionals capable of providing practical insights into the processes and practices of the advertising industry.[2] Students are expected to have completed some amount of college or university education before attending. Portfolio schools have no standardized program length, and a full program can last between one and four years.
Criticism[]
Critics of the portfolio school concept have suggested that similar professional experience can be gained through volunteer work, internships and opportunities and that completion of a portfolio school program isn't necessary for career advancement in advertising.[3][4]
See also[]
References[]
- ^ Carson, Jeremy Is going to portfolio school even worth it?
- ^ a b Volk, Nancy and Kestin, Janet Breaking Into Advertising and Staying There, Wiley (2005)
- ^ King, Brittany 4 Things to Consider Before Determining If Portfolio School Is Right for You in AdWeek (20 August 2019)
- ^ Alston, Trey How Portfolio School Alternatives Are Teaching Aspiring Advertising Creatives For Free in (14 July 2021)
- Education
- Advertising