PowerBar

PowerBar
Type	Subsidiary
Industry	Food processing
Founded	1986; 36 years ago
Founder	Brian Maxwell, Jennifer Biddulph
Fate	Acquired by Nestlé in 2000, becoming a brand.
Headquarters	Glendale, California, United States
Area served	North America, Europe
Products	Energy bars, sports drinks, gels
Revenue	US$175 million (2013)
Owner	Nestlé (2000–14); Post Holdings (2014–pres.);
Parent	Premier Nutrition Company, LLC
Website	powerbar.com

PowerBar is an American brand of energy bars and other related products including sports drinks, gels, and the Pria bars targeted at women. The former company had been established in 1986, being then acquired by Nestlé.

History[]

Bay Area (pictured in 2005), with PowerBar sign just recognizable, at top of high rise in downtown Berkeley (center left)

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultra marathoners, and cyclists.^[2] They eventually acquired a headquarters building in downtown Berkeley.^{[citation needed]}

The company eventually reached $150 million in sales before being purchased by Nestlé in 2000 for $375 million.^[2] In February 2007, PowerBar moved its headquarters from Berkeley, California, to the Nestlé headquarters in Glendale, California.^{[citation needed]}

On February 3, 2014, Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.^[3] A few years after the transfer to Post, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.^[1]