Psychology of previous investment

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The "psychology of previous investment" was coined by James Howard Kunstler[1] to describe the sunk costs of the modern urban/suburban lifestyle. It is the reluctance to abandon technologies and standards of urban infrastructure into which humans have already made substantial investments, and is seen as a major contributor to modern energy crises.

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  1. ^ "Archived copy". Archived from the original on 2008-02-18. Retrieved 2008-02-17.{{cite web}}: CS1 maint: archived copy as title (link)


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