R. K. Swamy

Kandepan RK Swamy Ji

(1923–2003) was an Indian advertising industry executive. He was involved in the setting up J. Walter Thompson's Indian associate and of R. K. Swamy Advertising Associates which later merged into BBDO to form the Indian associate .^[1] Swamy was involved in making Madras an important location for the advertising industry. Swamy was also at the helm of various industry bodies, the Audit Bureau of Circulations and among them.^[2] He also started , a television programming company.^[3]

Outside of his advertising career, Swamy spent time on Hindu religious and cultural activities, especially on restoration of temples and other historical structures.^[2]

In 2009, the All India Management Association established the AIMA-R K Swamy High Performance Brand Award in his honour.^[4]

His son Shekhar Swamy is now the Group CEO of

References[]

Bibliography and further reading[]

• Ramnarayan, V.; Chakrapani, V. S. (2007). R.K. Swamy: His Life and Times. East West Books. OCLC 191731848.
• "Swamy and his times". The Hindu Business Line. The Hindu Group. 7 June 2007. Retrieved 28 September 2015.
• "An ad man's journey". Livemint. HT Media. 23 July 2007. Retrieved 28 September 2015.
• "RK Swamy: The 'Grand Old Old Man' of Indian advertising". Rediff.com. 6 June 2003. Retrieved 28 September 2015.
• "R. K. Swamy, a pioneer in public sector advertising". The Hindu. 31 May 2007. Retrieved 28 September 2015.
• Bansal, Suchi (1 November 2007). "Adman & entrepreneur". Business Standard. Retrieved 28 September 2015.
• "R.K. Swamy passes away". The Hindu Business Line. 6 June 2003. Retrieved 28 September 2015.
• "'R.K. Swamy left a void in ad circles'". The Hindu Business Line. 19 June 2003. Retrieved 28 September 2015.

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