RKS Design
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Type | Private |
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Founded | 1980Thousand Oaks, USA | in
Founder | Ravi Sawhney |
Headquarters | Thousand Oaks, California |
Number of employees |
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Subsidiaries | RKS Guitars Loan Gifting |
Website | https://rksdesign.com/ |
RKS Design is a California design firm and innovation consultancy founded in 1980 by industrial designers, Ravi Sawhney.[1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is known for designing Teddy Ruxpin[2] and RKS Guitars.[3][failed verification]
Design projects[]
The company also designed a design-thinking methodology called Psycho-Aesthetics,[4] a process that helps designers focus on understanding consumer need and emotion in order to create new products.[5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.[6]
Using the approach, the company designed Lego's sustainable packaging,[7] Teddy Ruxpin,[2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,[9] and Gamevice mobile controller for Wikipad.[10]
See also[]
References[]
- ^ "Ravi K. Sawhney".
{{cite web}}
: CS1 maint: url-status (link) - ^ a b "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". money.cnn.com. Retrieved 2020-12-29.
- ^ "The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". uxplanet.org. Retrieved 2021-10-07.
- ^ "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney". Academy of Art University. 2020-11-19. Retrieved 2020-12-21.
- ^ "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?". BeverageDaily. 2016-10-12. Retrieved 2021-10-07.
- ^ "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2021-05-26.
- ^ "Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging". Core77. Retrieved 2022-01-06.
- ^ Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. Retrieved 19 October 2021.
- ^ Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look". chicagotribune.com. Retrieved 2021-05-27.
- ^ "RKS Enhances the Mobile Gaming Experience with the Gamevice". www.dexigner.com. Retrieved 2021-05-26.
External links[]
- Industrial design
- Product design
- 1980 establishments in California
- Design companies of the United States
- Design stubs
- Company stubs