Radio Veronica (Talpa Radio)

Radio Veronica
Broadcast area	Netherlands
Programming
Format	Pop and Rock (Adult Contemporary)
Ownership
Owner	Talpa Radio; Subsidiary of Talpa Network
Sister stations	Sky Radio; Radio 538; Radio 10
Links
Webcast	Veronica Listen Live; Watch Live Radio; Non-Stop Music; Top 1000 Allertijden; Veronica 80's Hits; Veronica 90's Hits; Veronica 00's Top 500; Veronica Rock Radio; Playlist
Website	Radio Veronica

Radio Veronica is a Dutch commercial radio station owned by Talpa Radio, a subsidiary of Talpa Network. The station runs pop and rock music from the 1980s, 1990s and 2000s, however in 2017, as the new show schedule was launched,^[1] the music format shifted towards so-called timeless hits which also includes recurrents. The station can be compared with Absolute Radio and Radio X (United Kingdom) in the United Kingdom.

Radio Veronica in its present form was created on August 31, 2003 by a merger of the cable station Radio Veronica of the and the golden oldie station of Sky Radio Ltd. In return, received the Vereniging Veronica 3.5% of the shares of the Sky Radio Ltd. in hands. In 2006, this interest was expanded to 10%, after the Telegraaf Media Groep NV and ING acquired the Sky Radio Group and those in Sienna Holding BV - operating under the name Sky Radio Group accommodated. In 2007, the Telegraaf Media Groep NV acquired 85% (now 22.85%) of the company owned and thus control over the company.

The brand "Radio Veronica" has a long heritage in the Netherlands going back to the offshore station (VRON) in the 1960s and early 1970s later becoming (as VOO) part of the Dutch public broadcasting system before once again becoming a private venture however the station/brand has undergone several changes of ownership since.

Radio Veronica is comparable to Sky Radio by their similarity of decades (1980s - today). The only difference is that Sky do not play any "rock" music.

Fluctuations[]

was since 2003 the program director of the station. Early 2013 was appointed as program director. On November 4, 2013 the station was a new course. This meant the dismissal of , Bart van Leeuwen, and . The change did not achieve a higher market share. Between January 2013 and October 2014, the market share decreased by 2%. Also was replaced in autumn 2014 by . Niels Hoogland was replaced on November 1, 2014 by Erik de Zwart.

Erik de Zwart presented on February 2, 2015 a new programming. In this new course old items, such as "De Stemband", "De plaat en zijn verhaal" and Veronica FM program "Rinkeldekinkel" returned. The design of the station appears again in the eighties, but adapted to the present time. Further De Zwart took the DJs Bart Van Leeuwen and Dennis Hoebee back.