Readly

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Readly AB
TypeSubscription service
Founded2012; 10 years ago (2012)
FounderJoel Wikell
OwnerReadly AB, Växjö, Sweden
Websitereadly.com

Readly AB is a Swedish digital newspaper and magazine subscription service with content from over 800 third-party publishers, available via browser and mobile app for a monthly fee.[1]

As of December 2019, a total of 5000 titles were available on Readly's platform. The same year, 14 million issues were read by users in the UK. [2]

The Readly catalog is divided into 30 different categories, including fashion and beauty, science and technology, health and wellness, celebrity and entertainment, lifestyle, luxury, photography, travel, weddings, hobbies, gaming, family and parenting. [3]

Some of the features on Readly include article search, which gives users a shortcut to relevant articles, as well as Readly Exclusives, which are magazines found only on Readly. Curated content is also available via the feature Readly Articles, with selected in-depth reports and interviews presented in a mobile format. [4]

History[]

Readly was founded in 2012 by Joel Wikell.[5][6]

Readly launched in the United Kingdom in 2014[7] and thereafter in Germany 2015,[8] The Netherlands 2018,[9] Italy 2019,[10] and Australia and New Zealand in 2020.[11]

In April 2019, Maria Hedengren was appointed as CEO of the company. [12] Prior to this role, Hedengren was the CFO at iZettle, which was sold to PayPal for $2.2 billion in 2018.[13]

In September 2020, Readly listed its shares on Nasdaq Stockholm Midcap. At this point, the app was available in 50 countries with content in 17 languages. [14]

In November 2021, Readly acquiered Toutabo SA, the French editor of the digital newsstand ePresse.[15]

References[]

  1. ^ Rowe, Adam. "Readly App Says U.S. Digital Magazine Readership In The 'Home' And 'Gardening' Categories Soars During Lockdowns". Forbes.
  2. ^ "83 million digital magazine issues read on Readly during 2019". News Powered by Cision. Retrieved 2021-02-22.
  3. ^ "If you love reading magazines you need Readly - it's like Spotify for magazines". Tech Guide. 2021-02-15. Retrieved 2021-03-17.
  4. ^ "Readly launches 'Articles' on its platform - a new way to read digital magazine content". What’s New in Publishing | Digital Publishing News. 2019-10-31. Retrieved 2021-03-17.
  5. ^ "Subscribe to read | Financial Times". www.ft.com. {{cite web}}: Cite uses generic title (help)
  6. ^ "Readly has become the leader in digital magazine subscriptions". The CEO Magazine. Retrieved 2021-02-22.
  7. ^ "Readly app launches in UK with 120 magazines". The Independent. 2014-03-28. Retrieved 2021-03-17.
  8. ^ "Swedish subscription magazine service Readly takes in €13.3 million". Tech.eu. Retrieved 2021-03-17.
  9. ^ "Readly expands its operations in Europe and enters the Netherlands". FIPP. 2018-12-10. Retrieved 2021-03-17.
  10. ^ Loritz, Mary (2019-06-19). "Swedish magazine subscription app Readly raises €15 million". EU-Startups. Retrieved 2021-03-17.
  11. ^ Blackiston, Hannah (2020-04-15). "'All you can read' magazine app Readly launches in ANZ with Bauer Media and Next Media onboard". Mumbrella. Retrieved 2021-03-17.
  12. ^ "Publishing News: Q&A with Readly CEO, Maria Hedengren". What’s New in Publishing | Digital Publishing News. 2019-05-15. Retrieved 2021-02-22.
  13. ^ Loritz, Mary (2019-07-26). "The digital transformation of the magazine industry: Interview with Readly CEO Maria Hedengren". EU-Startups. Retrieved 2021-03-17.
  14. ^ "First day of trading in Readly's shares on Nasdaq Stockholm". News Powered by Cision. Retrieved 2021-02-22.
  15. ^ https://corporate.readly.com/media/press-releases/2021/readly-completes-the-acquisition-of-toutabo-the-owner-of-epresse/

External Links[]

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