Ready to drink

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Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fruit juices or soft drinks).

There are different types of RTD beverages, each serving a different purpose. Here are the most notable ones.

RTD Cocktails[]

RTD Cocktails are cocktails that have been pre-batch and bottled or canned. The benefits of having such a drink is that the customer does not need to worry about balance, technique or having multiple ingredients at home. The idea is that the customer will open the cocktail and simply pour and serve. Sales of RTD's cocktails and the amount of RTD's on the market has greatly increased over the past 12 months in the UK and America.

Some of the top brands in the UK:

White Box Drinks- creators of the Pocket Negroni; https://whiteboxdrinks.com/products/pocket-negroni Tapp'd Cocktails- https://www.tappdcocktails.com Mindful Mixology- creators of lower sugar cocktails; https://mindfulmixology.co.uk Funkin Cocktails- https://www.funkincocktails.co.uk



Alcopops[]

Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names.[1] Alcopops are the most commonly consumed type of RTD in the world after iced tea. Alcopops are banned in some countries due to religious and cultural prohibitions on the consumption of alcohol. A number of studies have linked the marketing of alcopops to increased incidences of underage drinking.[2][3][4][5] [6]

The industry term for this range of products is flavored malt beverage or progressive adult beverage. The majority sold in the United States are essentially flavored beer.

Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based.

A notable type is Lonkero, a Finnish mixed drink of grapefruit soda and gin, introduced as an RTD for the 1952 Olympics, which has continued to be popular in Finland.

Brands[]

Alcopop brands are numerous and their alcoholic base vary greatly.[7] notable brands include:

Non-alcoholic beverages[]

Non-alcoholic RTDs can be further separated into dairy and non-dairy drinks.

See also[]

References[]

  1. ^ (PDF) https://web.archive.org/web/20091006023628/http://web.senate@aph.gov.au/Senate/committee/clac_ctte/alcohol_beverages/report/report.pdf. Archived from the original (PDF) on October 6, 2009. Retrieved November 6, 2010. {{cite web}}: Missing or empty |title= (help)
  2. ^ Albers, AB; Siegel, M; Ramirez, RL; Ross, C; DeJong, W; Jernigan, DH (2015-04-30). "Flavored Alcoholic Beverage Use, Risky Drinking Behaviors, and Adverse Outcomes Among Underage Drinkers: Results From the ABRAND Study". Am J Public Health. 105 (4): 810–5. doi:10.2105/AJPH.2014.302349. PMC 4358196. PMID 25713955.
  3. ^ Simon Collins (2012-11-14). "Girls take lead in teen binge-drinking - study". New Zealand Herald.
  4. ^ Nick Harding (2013-06-29). "The demonised drink: How has youth drinking evolved 20 years since the launch of alcopops?". Independent.
  5. ^ Tom Jenkins (2015-10-20). "This Is Why Teenagers Aren't Drinking Alcopops Anymore". Vice.
  6. ^ Sarah Hall (2002-12-14). "New wave of 'sophisticated' alcopops fuels teenage binge drinking". The Guardian.
  7. ^ Cocktail Times | Ready To Drink (RTD) Fact Sheet
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