Ridestore

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Ridestore AB
TypePrivate
IndustryOutdoor Sports Apparel
Founded2006; 15 years ago (2006)
FoundersLinus Hellberg and Emil Hellberg
Headquarters
Gothenburg
,
Sweden
Area served
Worldwide
Products
BrandsRidestore

Dope Snow

Montecwear
Number of employees
200+
Websitewww.ridestore.com

www.dopesnow.com

www.montecwear.com

Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006.[1][2] Ridestore AB is a privately held company based in Gothenburg, Sweden and serves Europe and North America under three brand names.

  • Ridestore AB is a multi-brand e-commerce store, operating in Europe only, selling their proprietary brands Dope Snow and Montecwear along with other well known snow and outerwear brands.[3]
  • Dope Snow, an in-house snow apparel brand established in 2008,[4] is sold in the United States and Canada.
  • Montec, an in-house snow apparel brand established in 2016,[5] is sold in the United States and Canada.

History[]

Ridestore AB was founded in 2006 by brothers, Emil and Linus Hellberg, when Linus was a teenager. Linus was motivated to start the e-commerce business out of a spare room in his parents' home when he discovered that the American outdoor sport apparel brands he was interested in were not sold by any e-retailers in Sweden.[6] Linus dropped out of school to run Ridestore AB, and was joined by his brother, Emil Hellberg.[7] By 2017, Ridestore had become one of Sweden's largest e-retailers.[8] Successful expansion into North America and other parts of Europe have resulted in rapid financial growth.[9][10]

Ridestore AB acquired the Dope clothing trademark in the USA and Canada from EPOD America LLC, owned by Rob Gough,[11] in 2020.[12][13]

Awards and recognition[]

  • In 2017, Ridestore AB was recognized as having one of the top 100 e-commerce websites in Sweden by IDG.[14]
  • In 2020, Ridestore AB was recognized by Computer Bild magazine as one of the fastest growing e-commerce Motor, Sports and Outdoor brands of 2021.[15]

References[]

  1. ^ "Ridestore AB - Company Profile and News". Bloomberg.com. Retrieved 2021-02-03.
  2. ^ "How CLO has Enabled Ridestore to Streamline Their Product Development Process, Reduce Waste, and Connect with Their Customers Like Never Before". www.ispo.com. Retrieved 2021-02-03.
  3. ^ "CX - Ridestore adventure North America — Inside Ridestore, a page about Ridestore". Inside Ridestore. Retrieved 2021-02-04.
  4. ^ "About us - Dopesnow.com". www.dopesnow.com. Retrieved 2021-02-03.
  5. ^ "About us - Montecwear.com". www.montecwear.com. Retrieved 2021-02-03.
  6. ^ "Hoppade av gymnasiet för att driva e-handel – nu spränger Ridestore 100-miljonersvallen - Breakit". 2017-07-06. Archived from the original on 2017-07-06. Retrieved 2021-02-03.
  7. ^ "Sveriges 100 största e-handlare – här är topplistan - Breakit". 2017-06-22. Archived from the original on 2017-06-22. Retrieved 2021-02-03.
  8. ^ "Sveriges 100 största e-handlare – här är topplistan - Breakit". 2017-06-22. Archived from the original on 2017-06-22. Retrieved 2021-02-03.
  9. ^ "E-handlaren Ridestore sålde för 188 miljoner". Ehandel (in Swedish). 2018-10-29. Retrieved 2021-02-03.
  10. ^ 2020-09-19T16:34:00+01:00. "Fast ride for Ridestore". Outdoor Industry Compass. Retrieved 2021-02-03.
  11. ^ Glaspie, Akeem. "Indy native Rob Gough buys rare Mickey Mantle baseball card for record-setting $5.2 million". The Indianapolis Star. Retrieved 2021-02-03.
  12. ^ AB, Ridestore. "Ridestore AB has acquired the Dope clothing trademarks in USA and Canada". www.prnewswire.com. Retrieved 2021-02-03.
  13. ^ "Ridestore AB Acquires EPOD America - Dope Clothing Trademarks | Mergr". mergr.com. Retrieved 2021-02-03.
  14. ^ "Topp100 2017: Här är Sveriges 10 bästa e-handelssajter". Topp100 (in Swedish). 6 March 2017. Retrieved 2021-02-03.
  15. ^ "Trend Shops 2021: Motor, Sport & Outdoor". computerbild.de (in German). 2020-10-01. Retrieved 2021-02-03.


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