Ritual (company)
Founded | 2016 |
---|---|
Founder | Katerina Schneider |
Headquarters | Los Angeles, California |
Area served | United States |
Products | Essential for Women Essential Prenatal |
Website | ritual |
Ritual is an online retailer of multivitamins and nutritional supplements for women with its headquarters in Los Angeles. The startup was established in 2016 by Katerina Schneider.[1]
Overview[]
Ritual manufactures and distributes multivitamins for women. It started when Schneider was in the family way and realized that her multivitamins bore potentially harmful ingredients.[citation needed] She started Ritual in 2016 after spending a year researching women’s diets with Dr. Luke Bucci to identify what vitamins women really needed.[2] The sales of the company are based on online subscription.[3][4] The company has been criticized for its marketing and advertisement techniques claiming misrepresentation of paid endorsements.[5][6]
References[]
- ^ O'Connor, Clare (1 August 2017). "Instagram-Friendly Women's Vitamin Startup Ritual Raises $10.5M Series A". Forbes. Retrieved 17 October 2019.
- ^ Decker, Vivienne. "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 2021-02-03.
- ^ Decker, Vivienne (31 October 2017). "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 17 October 2019.
- ^ Storm, Stephanie (May 26, 2016). "Vitamins join the clean label bandwagon". The New York Times. Retrieved 17 October 2019.
- ^ Maheshwari, Sapna. "Tricky Ads from a vitamin company that talks up openness". The New York Times. Retrieved 17 October 2019.
- ^ "The Controversial Redesign of the Lowly Multivitamin (Yes, Controversial)". Wired. 15 November 2016. Retrieved 17 October 2019.
External links[]
Categories:
- United States online company stubs
- Online retailers of the United States