Rocco Benetton

Rocco Benetton (born 29 September 1969) is an Italian entrepreneur publicly known for his role as Chief Executive Officer of championship-winning Formula One Team Benetton.

Personal background[]

He is the son of Maria Teresa and Luciano Benetton and member of the Italian Benetton family which founded the Benetton Group S.p.A. clothing company in 1965. He is married and he is the father of three children.

Academic Studies[]

After attending high school in his home town of Treviso, he moved to the United States to study Mechanical Engineering at Boston University in 1989.

Career in Wall Street[]

At the end of his studies, Rocco moved to New York City at the beginning of 1994 where he worked in Wall Street for Oppenheimer & Co. and as a hedge fund Specialist and later served as Managing Director.

Career in F1[]

In 1997, Rocco then moved to Oxford, England where he was appointed Chief Executive Officer of Benetton Formula One, the team racing in the . Following the departure of chief executive Flavio Briatore and Michael Schumacher, he was able to lead the Team for four years working very closely with “Mr. F1” Bernie Ecclestone into achieving good results. The team, however, was not able to keep up with the financial investment level of the newcomer car manufacturers, so Rocco directed and managed the sale of the BF1 Team to Renault Group for at the time a record agreement in 2000 including the following co-branding exposure for two more F1 seasons.^[1][2]

Entrepreneurial career[]

After his four-year English experience, Rocco later moved back to his family home town Treviso where he settled with his family and children. Surrounded by a very strong entrepreneurial environment he founded the Companies and the Oot Group, a top of the line web company, with the world’s largest communication Company .^[3]

In 2003, he also founded Banca del Gottardo Italia,^[4] personally acquired a 4% stake in the Bank and joined the Board together with Alberto Bombasei (Brembo SpA), Domenico Bosatelli () and Tito Lombardini (). After a very successful development of the business, Banca del Gottardo was acquired in totality by Banca Generali^[5] in May 2008.

Through his experience acquired in technology, it was clear to Rocco that the security of new technology was becoming an increasingly prevalent problem and he decided to focus in that direction. In 2013, together with a highly skilled team with international experience from Etnoteam, Value Partners, Value Team, Sun Microsystems, IBM, he founded a research company ^[6] to develop high-end security for companies in Apps and IOT in general. After five years of research and development, Mobisec was able to go to market to service the top companies in the Italian Market. After significant growth in the domestic market,^[7] Mobisec USA opened in 2020 in Menlo Park, Palo Alto, California to enhance and develop its own product at a higher level.

Today, Rocco Benetton is a very active private investor in many startup companies in Europe, Asia and in the United States.

References[]