SIMPO
![]() Official logo | |
Native name | СИМПО |
---|---|
Type | Joint-stock company |
BELEX: SMPO | |
Industry | Manufacturing |
Founded | 13 November 2000(Current form) 1963 (Founded) |
Headquarters | Radnička 12, Vranje , Serbia |
Key people | Slađan Disić (General director) |
Products | Furniture |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Owner | Government of Serbia (35.93%) Vranje (23.07%) RFZO (12.33%) Akcionarski Fond (7.29%) Others |
Number of employees | 2,298 (2018) |
Website | simpo |
SIMPO (full legal name: SIMPO a.d. Vranje) is a Serbian home furnishing manufacturer and retailer, with the headquarters located in Vranje.
History[]
Founded in 1963 as Sima Pogačarević furniture factory (named after a local fighter from World War II), the company was unsuccessful in its first four years, until in 1967, when Dragan Tomić was appointed as the new CEO. He began a period of growth and prosperity for the company, transforming a small company with 370 employees into one of the most successful Yugoslav companies.
In 1995, SIMPO sold its water-bottling company "Vlasinska voda" to Coca-Cola HBC for 20 million euros.[3]
During the 2010s, the company became unprofitable, which resulted in cutting number of employees, from around 4,400 in 2013 to around 2,600 as of 2016. Also, in March 2015 a long-time general director Dragan Tomić, who stayed at the position from 1967 to 2015, was sacked from the position by the Government of Serbia due to poor results.[4]
Name[]
The name SIMPO is a syllabic abbreviation from the original name and is usually spelled with all capital letters, but variants 'Simpo' and 'simpo' are common, too.
See also[]
References[]
- ^ a b "КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2018) - Симпо". apr.gov.rs (in Serbian). Retrieved 9 October 2018.[permanent dead link]
- ^ a b "КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2018) - Симпо". apr.gov.rs (in Serbian). Retrieved 9 October 2018.[permanent dead link]
- ^ R., V. (18 March 2015). "Rosa proslavila 10 godina u vlasništvu Koka-Kole". danas.rs (in Serbian). Retrieved 3 November 2019.
- ^ Lakić, Suzana (24 May 2015). "Dragan Tomić: Država nije želela da ostanem u „Simpu"". blic.rs (in Serbian). Retrieved 14 November 2017.
External links[]
- 1963 establishments in Serbia
- Companies based in Vranje
- Retail companies established in 1963
- Furniture companies of Serbia
- Furniture retailers of Serbia
- Serbian brands
- Serbian company stubs
- Manufacturing company stubs