Songzio

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Songzio
TypePrivate company
IndustryFashion
Founded1993
Headquarters
Seoul
,
South Korea
Key people
Songzio (Chairman), Jay Songzio (Creative Director, CEO)
ProductsHigh-end menswear, contemporary ready to wear, accessories for men and women
RevenueIncrease US$70 million (2020)
SubsidiariesSongzio, Songzio Homme, Zzero, Ziosongzio,
Websitewww.songzio.com

Songzio is a South Korean privately held fashion house founded in 1993 in Seoul. Songzio is the largest eponymous designer label in South Korea operating four brands: Songzio, Songzio Homme, Zzero by Songzio and Zio Songzio. The brand specialises in high-end menswear, contemporary ready to wear, and accessories for men and women.[1]

History[]

Founded in 1993 in Seoul, South Korea, Songzio gained fame with its emblematic look: the black look. Working closely with the Korean entertainment industry, the brand frequently features actors Cha Seung-won, Lee Soo-hyuk and any k-pop star in its Seoul fashion shows.[2] The brand is recognized for playing an important role in popularizing men's fashion and high end designer clothing in Korea. Songzio began its international expansion in Paris Men's Fashion Week in 2006 with a new collection line. With its campaign, Paint on Black, the brand is known for fusing house art with contemporary designs.[3]

The brand operates four brands: Songzio, Songzio Homme, Zzero by Songzio and Zio Songzio. Songzio is the house's flagship brand exhibiting the brand's signature oriental avant garde aesthetic. Songzio Homme is the high end contemporary menswear brand with ready to wear interpretations of Songzio's collections. Zzero is the brand's unisex youth street brand with an artist following in Korea. ZioSongzio is the brand's most accessible and commercial diffusion label.

In 2021, Songzio appoints Song Min-ho from Winner as their brand ambassador.

Achievements[]

Since 2012, Songzio serves as the Governor of Asian Couture Federation.

Since 2016, Songzio serves as the Chairman of Council of Fashion Designers of Korea.

In 2017, Songzio received a Commendation of Recognition from the Korean Ministry of Culture and was appointed as a member of Ministry of Culture's international cultural expansion committee.

In 2018, the brand launched Songzio Homme, a high end contemporary brand. With the launch of Songzio Homme, Songzio has become the largest eponymous designer brand in South Korea with three brands each in high end, middle market, and commercial markets. With this achievement, Songzio was named as 51 leaders of Korea by Forbes Korea for two consecutive years in 2018 and 2019.

In 2018, Songzio was appointed as the Honorary Ambassador to the City of Seoul, South Korea to promote Seoul's culture and represent its fashion industry.

Today[]

As the largest designer's eponymous fashion house in South Korea, Songzio operates 75 stores all around the South Korea.

References[]

  1. ^ "Totem – Men – Songzio – Fall Winter 2013–2014". totemfashion.com. Archived from the original on 2013-12-02. Retrieved 2013-06-20.
  2. ^ The Korea Herald (12 June 2013). "10 hottest celebrities in South Korea". koreaherald.com. Archived from the original on 14 June 2013. Retrieved 20 June 2013.
  3. ^ "Archived copy". Archived from the original on 2013-06-24. Retrieved 2013-06-20.CS1 maint: archived copy as title (link)
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