Salsarita's Fresh Mexican Grill

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Salsarita's Fresh Mexican Grill, Inc.
TypePrivate
IndustryRestaurants
Founded2000; 22 years ago (2000)[1]
HeadquartersCharlotte, North Carolina, U.S.
Number of locations
80+
Area served
United States
Websitesalsaritas.com

Salsarita's Fresh Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. The chain was founded in 2000 by Bruce Willette. It was purchased by Phil Friedman in 2011.[2] Friedman has rapidly expanded the number of Salsarita's, claiming that to achieve success, "It's finding the best operations person and then together growing and increasing same-store sales."[3] Friedman has stated that he wants to grow Salsarita's into a super regional chain.[4]

Most Salsarita's locations offer beer and wine, with a few having full-sized bars.[5] In 2014, the chain worked with PuckerButt Pepper of South Carolina to create the "World's Hottest Burrito" using Carolina Reaper peppers.[6]

References[]

  1. ^ "About Salsarita's - Our Story | Learn More About Us". Salsarita's. Retrieved 28 October 2019.
  2. ^ "Former McAlister's CEO Friedman Buys Salsarita's". QSR magazine. 22 June 2011. Retrieved 28 October 2019.
  3. ^ "Salsarita's CEO on the secret to growing fast casual brands". Fast Casual. 10 January 2018. Retrieved 28 October 2019.
  4. ^ Thomas, Jennifer. "CEO: Salsarita's poised to become 'super regional' concept". Charlotte Business Journal. Retrieved 29 October 2019.
  5. ^ "Salsarita's positions itself for growth". Fast Casual. 13 June 2010. Retrieved 29 November 2019.
  6. ^ Thomas, Jennifer (25 February 2014). "Salsarita's, PuckerButt Pepper team up on 'World's Hottest Burrito'". Charlotte Business Journal. Charlotte, North Carolina: American City Business Journals. Retrieved 30 Dec 2019.

External links[]

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