Verisure

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Verisure
TypePrivately held Aktiebolag[1]
IndustrySecurity
Headquarters
Versoix, Switzerland
Area served
Europe, South America
ProductsAlarm services for business customers and consumers[2]
Websitewww.verisure.com
French Verisure headquarters at Antony in Paris metropolitan area.
Material sold in Belgium at the end of the 2010s.

Verisure, formerly known as Securitas Direct is a security company based in Versoix, close to Geneva in Switzerland and active in 16 countries in Europe and South America[3] . Verisure was established in 1988 as part of the Swedish group Securitas AB. Then it turned into an independent company. Hellman & Friedman is currently the main shareholder in the group.[4] It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted.[1][2][5]

In 2011, EQT sells the company to Bain Capital and Hellman & Friedman for €2.3bn.[6]

Becoming Verisure in 2009, the new name of Securitas Direct's consumer branch, this corporate name has changed to Verisure in 2011.[7] The group operates in Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, UK, and Argentina, Brazil, Chile and Peru.[8]

The name Securitas Direct is used in two of the group's most prominent markets, Spain and Portugal, but may eventually change to the Verisure name. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.

In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.[9]

References[]

  1. ^ a b "Shareholders". Securitas Direct SA. 2008-10-28. Retrieved 2011-02-24.
  2. ^ a b "Our offer". Securitas Direct. 2008-05-09. Retrieved 2011-02-24.
  3. ^ "Expertise, innovation, proximité : Verisure réaffirme sa stratégie de marque". strategies.fr (in French). Verisure. 2019-05-21. Retrieved 2021-07-12.
  4. ^ "Onze geschiedenis". Verisure. August 9, 2017.
  5. ^ "Annual Report 2006" (PDF). Securitas. Archived from the original (PDF) on 2011-10-04. Retrieved 2011-02-24.
  6. ^ Daniel Schäfer (2011-06-11). "EQT sells Securitas Direct for €2.3bn". ft.com. Financial Times. Retrieved 2021-12-20.
  7. ^ "Verisure, The Pioneer Protecting Individuals And Small Businesses For More Than 30 Years". globalthoughtleaders.org. Verisure. 2019-10-01. Retrieved 2021-12-14.
  8. ^ "The History of Verisure: the alarm company". verisure.co.uk. Verisure. Retrieved 2021-12-14.
  9. ^ "Een kudtkoekiewall. Omdat dat moet, van de kudtkoekiewet". daskapital.nl.
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