Semir (company)

Zhejiang Semir Garment is a Chinese clothing company founded by Qiu Guanghe.

About[]

Qiu Guanghe worked in the home-appliance industry, before founding clothes retailer Semir in Wenzhou, his hometown. Semir opened its first store in 1997 in Jiangsu Province, selling leisurewear. Semir is now one of China's largest clothing retailers, with more than 7,500 stores.^[1]

Semir owns Balabala, which is China's leading children's clothing brand.^[1]

Semir Group, Semir and Balabala appeared as a case study in the Harvard Business Review in 2012.^[2]

Notable brand endorsers[]

Han Geng (2009)
Choi Siwon (2009)
Show Lo (2009)
Super Junior-M (2009-2010)
(2012-2014)
Kim Soo-hyun (2014-2015)
Lee Jong-suk (2014-2016)^[3]
Minah (2014-2016)
Yura (2014-2016)
Kim Woo-bin (2015-2017)^[4]
Yang Yang (2016-2018)

References[]

^ ^a ^b "Qiu Guanghe". Forbes. Retrieved 25 February 2015.
^ "Zhejiang Semir Garment Co., Ltd". HBR. Retrieved 26 February 2015.
^ "Lee Jong Suk becomes the new face of Chinese apparel brand 'Semir'". Allkpop. 5 August 2014. Retrieved 26 February 2015.
^ "Kim Woo Bin Joins Lee Min Ho, Kim Soo Hyun, and Lee Jong Seok to Rep Chinese Clothing Brand Semir". A Koala's Playground. 10 April 2015. Retrieved 10 April 2015.

[Forbes-1] "Qiu Guanghe". Forbes. Retrieved 25 February 2015.

[HBR-2] "Zhejiang Semir Garment Co., Ltd". HBR. Retrieved 26 February 2015.

[3] "Lee Jong Suk becomes the new face of Chinese apparel brand 'Semir'". Allkpop. 5 August 2014. Retrieved 26 February 2015.

[4] "Kim Woo Bin Joins Lee Min Ho, Kim Soo Hyun, and Lee Jong Seok to Rep Chinese Clothing Brand Semir". A Koala's Playground. 10 April 2015. Retrieved 10 April 2015.

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