Senyora Santibañez

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Senyora Santibañez is an exploitable image macro and Photoshop depicting the main antagonist in the Mexican telenovela Marimar and actor Chantal Andere^[1] as a snobbish and stereotypically arrogant plantation owner. It became a meme and social media celebrity in the Philippines, following the successful remake of the movie Marimar. She often involves herself in politics, especially defending the President, Rodrigo Duterte.^[2]

Overview[]

Following the successful remake of a Mexican telenovela Marimar, local media began sharing and taking notice of the meme, spawning variations.^[3] It was voted best meme of 2012.^[4][5] On November 11, 2012, a fan page on Facebook was created named Senyora Santibanez and soon became only Senyora. She became popular as the face and voice of the merciless hacienda of the Philippines, and discussing news including politics.^[6][7] The account had 5,242,930 followers on Facebook as of November 16, 2021.^[8] When Pia Wurtzbach was called out by Manila Mayor Joseph Estrada, who made a welcome gesture when Estrada gave Pia a kiss on the cheek, then Senyora helped the meme spread by adding a soundtrack of Maja Salvador's "Kilig".^[9]

Background[]

The first-ever remake, as granted by Televisa, was the 2007 Philippine remake starring Marian Rivera under GMA Network. It was a hit around Asia at the time. In Mexico, Nathalie Lartilleux remade Marimar in 2013 under the title Corazón Indomable and Ana Brenda Contreras and Daniel Arenas starred as the protagonists.^[10][11] In 2015, Philippines' GMA Network remade the Mexican telenovela for a second time, with Tom Rodriguez and Miss World 2013 winner Megan Young playing the title role.^[12]

Products[]

Senyora collaborated with Senator Nancy Binay and ABS-CBN to launch the book called Make Love Not War.^[13] They made it to deflect criticism on social media and increasingly of trolls^[14] by stating “We did our part of the book separately. It’s like slam book, I have my own share and she has her own,” she explained. “It was really designed and conceptualized that we didn’t need to meet.”^[8]

Controversy[]

In 2019, during the rumor and the introduction of JoyRide PH, Senyora promoted Joyride PH with her tweet on Twitter, and people grew suspicious of the company's motives. The tweet was later deleted by the author and resulted in criticism from other users.^[15] The same year, before midterm elections in the country, Senyora was named and exampled as "micro-media manipulation." It was claimed that it involved seeding political propaganda aimed at discrete groups of potential voters and took form purportedly on non-political influencers on Facebook, Twitter, and Instagram.^[16] In 2021, Senyora was included in the agency's documents of Twinmark Media Enterprises, Inc. about her being paid to boost Duterte propaganda and often post fake news on social media.^[17]

References[]