Serena Rees
 | A major contributor to this article appears to have a close connection with its subject. (July 2017) |
Serena Rees MBE | |
|---|---|
| Born | 14 March 1968 |
| Nationality | British |
| Occupation | Businesswoman |
| Spouse(s) | Joseph Corré (????–2007) divorced |
| Partner(s) | Paul Simonon (2007–present) |
| Children | 1 |
Serena Rees MBE (born 14 March 1968)[1] is a British entrepreneur, founder, fashion designer, and public speaker. She founded Agent Provocateur with her then husband Joseph Corré in 1994 and Les Girls Les Boys in 2017.
Early life[]
Rees was adopted at an early age by Indian parents. She was working as a model in Chelsea,[2] in 1992 when she met Joseph Corré, the son of Vivienne Westwood and Malcolm McLaren.
Agent Provocateur[]
Rees decided to open a lingerie store that would be filled with colourful and fashion-forward lingerie. The store opened in 1994 on Broadwick Street, Soho as a retail shop. Eventually Rees and Corre began designing their own line of lingerie as well. [3]
Agent Provocateur became a well known brand selling in 13 different countries and over 30 stores. Rees maintained a strict confidentiality policy which allowed celebrity clients to feel comfortable purchasing the products. [3]Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy. The brand often features celebrity models such as Kate Moss.[4]
Rees and Corre sold Agent Provocateur to private equity house 3i for £100m,[5] as part of their divorce settlement.[6]
Les Girls Les Boys[]
is a men’s and women’s underwear, intimates and streetwear brand, founded by Serena Rees in May 2017.[7][8][9][10][11]
Other business ventures[]
Rees then started Cocomaya, a bakery and chocolatier with several branches in London, where she resides with her daughter and partner Simonon.[12]
References[]
- ^ "Researcha.co.uk - UK Company and Company Director Reports". Web.researcha.com. Retrieved 2012-02-23.
- ^ "Panty politics".
- ^ Jump up to: a b [1] Archived May 2, 2011, at the Wayback Machine
- ^ Wilson, Amy (2009-03-23). "Agent Provocateur says lingerie sales hold up". London: Telegraph. Retrieved 2012-02-23.
- ^ Attwood, Karen (2007-11-16). "Agent Provocateur sold to private equity firm 3i for £60m - Business News - Business". The Independent. London. Retrieved 2012-02-23.
- ^ Libby Banks. "The millennials redefining sexy". Retrieved 2020-05-07.
- ^ "News Bites | Serena Rees' New Label, Goop to Pop-Up at Nordstrom". 4 May 2017.
- ^ http://www.sidewalkhustle.com/serena-rees-launches-les-girls-les-boys/
- ^ "Les Girls les Boys is the Unisex Underwear Brand You Need on Your Radar".
- ^ http://www.theindustrylondon.com/agent-provocateur-co-founder-serena-rees-launches-new-label/
- ^ "Agent Provocateur co-founder Serena Rees to launch new label". 5 May 2017.
- ^ Interviews by Rhiannon Harries (2009-11-22). "How We Met: Joel Bernstein & Serena Rees - Profiles - People". The Independent. London. Retrieved 2012-02-23.
- Living people
- British businesspeople
- 1968 births