Shield Media

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Shield Media, LLC
TypePrivate
IndustryBroadcasting
Founded2012
FounderSheldon Galloway
Defunct2020
Headquarters
Lafayette, Louisiana
,
U.S.

Shield Media, LLC was a private American television broadcasting company based in Lafayette, Louisiana. The company's stations were operated by Nexstar Media Group under joint sales and shared services agreements.

History[]

The company was founded by Sheldon Galloway (the Vice President of White Knight Broadcasting) in 2012. The company's first acquisition was announced in July 2012, when WXXA-TV was sold by Newport Television for $19.5 million. Shield entered into a joint sales and shared services agreement with Young Broadcasting, owner of WTEN.[1]

On October 11, 2012, Sinclair Broadcast Group filed to sell WLAJ to Shield Media for $14.4 million.[2] After the sale's completion, the station then entered into shared services and joint sales agreements with Young Broadcasting-owned WLNS.[3] The sale was completed on March 1, 2013.[4]

On November 12, 2013, Media General completed its acquisition of Young Broadcasting and took over operation of the Shield Media stations.[5] Nexstar Media Group succeeded this role after it acquired Media General on January 17, 2017.

On August 21, 2020, it was reported that Mission Broadcasting would acquire WLAJ and WXXA.[6] The sale was completed on November 23.[7][8] The stations will continue to be operated by Nexstar.

Stations[]

City of License / Market Station Channel
TV (RF) 		Years owned Current ownership status
Lansing, Michigan WLAJ 53 (25) 2013–2020 ABC affiliate owned by Mission Broadcasting
(Operated under an SSA by Nexstar Media Group)
Albany, New York WXXA-TV 23 (7) 2012–2020 Fox affiliate owned by Mission Broadcasting
(Operated under an SSA by Nexstar Media Group)

See also[]

References[]

  1. ^ Pinckney, Barbara (July 30, 2012). "Albany's Fox affiliate buys Louisiana broadcaster for $19.5 million". Albany Business Review. Retrieved March 3, 2019.
  2. ^ "Young Piecing Together Triopoly In Lansing". TVNewsCheck. Retrieved March 3, 2019.
  3. ^ "Application for consent to assignment of broadcast station construction permit or license". CDBS Public Access. Federal Communications Commission. Retrieved March 3, 2019.
  4. ^ "CDBS Print". Licensing.fcc.gov. Retrieved 2019-03-03.
  5. ^ "Media General Completes Merger with Young Broadcasting". PR Newswire. Retrieved March 3, 2019.
  6. ^ "Mission Consolidation Continues With Michigan, N.Y. Moves". Radio & Television Business Report. Retrieved 13 September 2020.
  7. ^ "Consummation Notice" (WLAJ), CDBS Public Access, Federal Communications Commission, 25 November 2020, Retrieved 25 November 2020.
  8. ^ "Consummation Notice" (WXXA), CDBS Public Access, Federal Communications Commission, 25 November 2020, Retrieved 25 November 2020.
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